**Job Title: Senior PPC Executive**
Salary: £30,000 - £36,000
We are seeking a highly skilled Senior PPC Executive to join our team and contribute to the development of our pay-per-click campaigns across various platforms. As a key member of our search marketing team, you will be responsible for planning, executing, and optimising paid advertising strategies to drive business growth.
The ideal candidate will have a proven track record of success in digital marketing, with expertise in major tools and platforms such as Google Ads, Google Analytics, Bing ads, and Microsoft ads. You will also possess strong analytical skills, with the ability to interpret data and metrics to inform campaign decisions.
A successful Senior PPC Executive will have experience with keyword research and targeting strategies, as well as the ability to develop compelling ad copy and landing pages that drive engagement and conversion rates. We are looking for someone who is passionate about staying up-to-date with industry trends and best practices, and who can collaborate effectively with cross-functional teams to achieve business objectives.
Key Responsibilities:
* Develop and execute pay-per-click campaigns across Google Ads, Bing ads, and social media platforms
* Analyse campaign performance metrics and provide actionable insights to inform future strategy
* Collaborate with the social team to create compelling ad copy and visually engaging ad designs
* Monitor and report on key performance indicators (KPIs) and campaign metrics using tools such as Google Analytics, Facebook Insights, and SEMrush
Requirements:
* Fully qualified with Google Certifications for PPC
* Experience with major digital marketing tools and platforms
* Strong analytical skills, with the ability to interpret data and metrics
* Excellent communication and collaboration skills