Senior CRM Coordinator Digital and Brand Experience - CRM Team £30,000 - £33,000 per annum depending on experience bonus benefits 38 hours per week Close date: Sunday 8th February Interviews: Initial Calls - w/c Monday 9th February We’re looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Senior CRM Coordinator. In this key role, you’ll take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. You’ll help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS — creating meaningful connections at every stage of the customer journey. Main Responsibilities Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives. Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules. Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance. Ensuring campaigns are relevant by identifying audience segmentations to optimise engagement. Staying up to date with latest industry trends and technologies to keep campaigns current and effective. Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn. Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance. Collaborate with wider teams to ensure alignment on CRM and wider business strategies. Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets. About Beaverbrooks Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued. The awards we’ve been given speak volumes about what it’s like to work here, some of which are: Retail's No 1 Best Company to Work For - Best Companies 2025 Accredited as an Outstanding Company to Work For - Best Companies 2025 'Employer of the Year 2024’ - The UK Jewellery Awards Amazing benefits for amazing people They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include: 33 days holidays (inc bank hols, pro rata) Contributory Pension & Life Assurance Outstanding colleague discounts, which extend to your family & friends Wellbeing scheme Employee & family support & counselling in partnership with the Retail Trust A variety of different schemes to help you support charities close to your heart The Ideal Candidate ESSENTIAL SKILLS A passion for CRM with hands on experience within a similar department Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations Confident using Microsoft Excel to manipulate raw data, build reports and interpret data Uses own initiative and makes decisions independently Able to prioritise own workload and delegate Highly organised with strong time management and attention to detail A keen collaborator with excellent communication skills, who can inspire others Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects Experience using ESP Bloomreach or similar Experience using Google Analytics or similar analytics package. DESIRABLE SKILLS Multichannel retail experience Knowledge of jewellery, watches and fashion trends. Beaverbrooks - the hallmark of amazing people