Area Sales Manager – South-West & South Wales
£45,000 – £48,000 + £5,000 Car Allowance + Commission
Covering South Wales, Bristol, Gloucester, Wiltshire, Somerset, Devon & Cornwall
Are you an experienced sales professional with strong connections in the electrical wholesale market?
Do you thrive on re-igniting dormant accounts and driving fresh growth in a territory crying out for development?
The Opportunity
Aspion are working with a well-established UK manufacturer and distributor of high-quality electrical products, known for their innovation, reliability and long-standing partnerships with leading wholesalers. After leaving this territory vacant for two years, the business is now seeking a driven Area Sales Manager to re-establish its presence and maximise the huge untapped potential across the South-West and South Wales.
This is not a “maintenance” role – it’s a chance to take ownership of a territory, revive lapsed accounts, build new contractor relationships, and drive turnover back to the six-figure monthly levels it once enjoyed. The right person will become the face of the brand across the region and play a pivotal part in its future growth.
Key Responsibilities
Re-engage lapsed accounts and re-establish strong relationships with major wholesalers in the region
Identify, target, and win new contractor business, supporting lighting designs and quotations
Manage the full sales cycle via the wholesale channel – from enquiry through to delivery
Consistently deliver against monthly turnover targets, with support from internal sales teams
Act as a trusted partner to both wholesalers and contractors, driving long-term, sustainable growth
Provide regular updates and market insight to the wider sales management team
What We’re Looking For
A proven track record in sales within the electrical sector (lighting experience desirable but not essential)
A personable, collaborative style – someone who builds loyalty and credibility rather than chasing quick wins
Resilience, self-motivation, and the ability to manage a large geographic territory effectively
Based within the territory – ideally around Bristol, Gloucester, Wiltshire or Cardiff for easy access to the majority of accounts
Ambitious and coachable – this role is perfect for someone who wants to grow into a top performer rather than a ready-made “big hitter”
What’s in it for you?
Basic Salary: £40,000 – £48,000
Car Allowance: £5,000 per annum
Commission: 1% of turnover (paid monthly after target)
Laptop & mobile phone provided
24 days holiday + bank holidays
Pension scheme
Supportive, entrepreneurial culture with scope to progress and shape the region
Genuine opportunity to take ownership of a neglected patch and make it your own
This is a rare chance to step into a wide-open territory with a strong brand behind you and the freedom to rebuild it in your own style