About this Position
Join us as a Senior Brand Manager Bloo and get the opportunity to become a game changer to our team, working alongside professionals from diverse backgrounds to achieve common goals and drive organisational success. This is how you can dare to make an impact:
What you´ll do
* Develop and execute annual strategic brand plans for the Bloo brand in the UK and Ireland, ensuring that they support all customer/channel requirements
* Champion the brand portfolio across the business, developing and executing best-practice marketing strategies that will deliver profitable sales growth and increased market share in line with annual targets
* Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis
* Manage the brand marketing budget, maximising return and ensuring no overspend
* Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK market
* Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activity
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