Head of Marketing and Communications
The King's Theatre and Theatre Royal Glasgow are seeking an experienced, strategic, and inspirational Head of Marketing and Communications to lead the marketing, campaigns, PR and communications functions for the theatres to drive ticket sales and revenue for the venue.
You will lead the strategic direction and decision making for the Marketing & Communications team, managing and inspiring them to exceed targets and expectations while continually improving the audience and producer experience.
Reporting to the Theatre Director, you will instill a culture of effectiveness to constantly improve marketing intelligence, driving audience growth and improved customer experience.
Key responsibilities
* Strategic delivery of the venue’s marketing campaigns, leveraging local expertise and audience insights to achieve success.
* Provide leadership and direction to the marketing and communications team, overseeing successful delivery of all campaigns to increase awareness, ticket sales and ATGE revenue.
* Drive creative marketing campaigns and communication ideas alongside partnerships, content, and PR events that are highly effective and widely noticed.
* Develop media and communications strategy (on/offline), raising the profile of the venue and its activities within Greater Glasgow and beyond.
* Cultivate strong relationships with all Producers, Marketing Agencies, Media, and other key stakeholders.
* Oversee the strategy, content, and management of all social channels, sharing delivery among the team to ensure healthy growth and engagement metrics.
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