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Europe Branding Lead
We are seeking a Europe Branding Lead to support Europe Portfolio Leads in developing powerful brands aligned with Syngenta’s portfolio strategy in Europe. The successful candidate will lead all branding projects in CP Europe, with full accountability for delivering branding assets and increasing the effectiveness and efficiency of Syngenta’s branding approach in Europe.
How this role adds value:
* Lead and facilitate brand modelling and message map workshops for CP Europe
* Manage relationships with third parties (e.g., agencies) for branding asset development
* Lead the annual branding budget and prioritization process in collaboration with Europe Portfolio Leads
* Work with CU Marketing teams to increase adoption and ease of adaptation of regional branding assets
* Collaborate with Global Branding, Europe Biologicals branding, and Communications teams to leverage learnings and create efficiencies
* Share and apply branding best practices across European countries
* Champion the use of new technologies like Generative AI in branding
Location: Cambridge or Manchester, UK.
Qualifications
We value engaged, collaborative professionals who excel in execution. Leaders should communicate effectively, develop teams, and lead by example. Given rapid industry changes, we seek candidates eager to develop themselves.
You will be a great fit if you have:
* 7+ years of marketing or commercial experience
* Marketing skills from an MBA or advanced marketing/sales & communications degree
* Experience managing complex projects and multitasking
* Strong knowledge of branding and digital campaign tools
* Creative mindset and excellent communication skills, able to translate technical concepts into visuals
* Ability to lead and coordinate across functions and countries
* Strong networking skills, passion, teamwork, and a desire to learn and contribute
* Experience challenging the status quo and driving change
Additional Information
What we offer:
* Extensive benefits including pension, bonus, private medical & life insurance
* Up to 31.5 days of annual leave
* Learning culture with training options
* Good onsite facilities
Syngenta is ranked as a top 5 employer and number 1 in agriculture by Science Journal.
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