A Spark of Passion in the Heart of Cornwall
Every great piece of jewellery starts with inspiration, a glint of an idea, a passion for craft, a love for the materials. For Kernowcraft, it began over 50 years ago with that very same spark.
Nestled on the rugged Cornish coast, Kernowcraft started life as a small, family-run business with a simple but powerful mission: to make the art of jewellery-making accessible, joyful, and deeply rewarding. What began as a passion for gemstones and lapidary grew into something far more meaningful - a thriving, creative community of makers from all walks of life.
Today, Kernowcraft is more than a jewellery supplies store. It's a trusted partner to thousands of jewellers, hobbyists, and dreamers across the UK and beyond.
With recent investment, leadership and an ambitious strategy Kernowcraft is poised to scale at a time when handmade crafts, in particular jewellery, are seeing strong demand. Exciting times ahead!
And we want to make you part of the plan.
Kernowcraft already attracts a large and loyal audience of jewellery makers. The opportunity now is to maximise the commercial value of that audience across the entire digital journey.
You’ll take ownership of the digital ecosystem, ensuring the website, content, email marketing and campaigns work together to drive revenue, deepen customer engagement and strengthen Kernowcraft’s position as the UK’s leading online destination for jewellery makers.
Success in this role requires someone who combines analytical thinking, commercial judgement and creative sensitivity.
We’re not looking for someone who simply produces content.
We’re looking for someone who understands how digital marketing drives ecommerce performance and can optimise every touchpoint to deliver measurable commercial results.
The Role at a Glance:
ECommerce Digital Marketing Manager
Cornwall, Truro TR4 - Hybrid Flex
Competitive Salary Based on Experience
Full-Time - Permanent
Culture: Our small, knowledgeable team pride ourselves on delivering the very best customer service, a friendly voice at the end of the phone as well as a personal service our customers can rely on.
Company: Online destination for gemstones and jewellery making supplies
Your Background: Digital Marketing. eCommerce Marketing. Conversion Optimisation (CRO). Email Marketing. SEO & Organic Growth. Marketing Analytics.
Who we are:
For over 50 years, our dedicated team has been proudly supplying high-quality gemstones and jewellery-making materials to hobbyists, students, and professional jewellers alike.
Built on long-standing, trusted relationships with our suppliers, we are committed to offering reliable, premium products that meet the needs of our valued customers.
Now in its third generation, the business continues to thrive and evolve, celebrating decades of success in supporting creativity and craftsmanship within the jewellery-making community.
Key Responsibilities:
Ecommerce Growth - Own and optimise the digital customer journey to drive conversion, improve product discovery and increase average order value.
Website & Customer Experience - Ensure the website delivers a clear, engaging and commercially effective experience through strong merchandising, logical navigation and compelling product presentation.
Email Marketing - Lead the email strategy including campaigns, segmentation and automated journeys to drive engagement, retention and revenue.
Content & Community - Oversee inspiring content across social, tutorials, video and campaigns that strengthens the Kernowcraft brand and supports commercial goals.
SEO & Organic Growth - Develop and evolve SEO strategy to maintain strong rankings and grow organic traffic.
Campaigns & Performance - Plan and deliver integrated campaigns while monitoring performance metrics to continuously improve marketing impact and revenue.
About You:
• Digital marketing experience within ecommerce
• Strong understanding of customer journeys and conversion optimisation
• Experience managing email marketing and lifecycle campaigns
• Understanding of SEO and organic search strategy
• Ability to interpret analytics and translate insight into action
• Excellent written communication skills
Desirable:
• Experience with Shopify
• Experience working with creative, hobby or enthusiast markets
• Paid digital advertising experience
• Experience working with product-rich ecommerce businesses
Personal Attributes:
• Be commercially focused and results driven
• Think deeply about customer behaviour
• Be able to combine data and creativity
• Take ownership and responsibility for outcomes
• Be comfortable working in a fast-moving entrepreneurial business
• Be curious, thoughtful and proactive
Sound like your kind of challenge? Step into a role where your ideas matter and your impact is felt. Apply now and help us shape the next chapter of Kernowcraft’s story.
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