About the role
This pivotal role will focus on managing and growing our new Affiliate marketing program as a key performance channel within the wider marketing mix. You’ll work closely with the Head of Digital Marketing, our affiliate agency, and cross-functional teams including Content Marketing (PR/influencers), eCcommerce, and Trade, to ensure affiliate partnerships deliver measurable growth.
This role is ideal for someone with a strong grounding in affiliate marketing, who is ready to take on more ownership and drive initiatives end-to-end - from strategy to execution. You’ll also contribute to other channels within the digital marketing mix, including Paid Social and Paid Search, providing broad exposure to a high-performing, performance-focused digital team.
Key Responsibilities
1. Affiliate Marketing Leadership
2. Collaborate with the Head of Digital Marketing and our Affiliate agency to develop an Affiliate marketing program
3. Own day-to-day Affiliate program operations: working with the agency to align business priorities with strategic recommendations, partner recruitment, activation, performance tracking, and optimisation
4. Build and nurture relationships with key Affiliate partners and networks to drive revenue growth
5. Analyse Affiliate performance and report on KPIs including ROI, conversion rates, and incremental sales
6. Cross-Functional Collaboration
7. Coordinate with the Content, PR and Influencer teams to align affiliate activity with broader marketing campaigns
8. Work with Product, Trade, and eCommerce teams to align messaging and offers across key marketing channels
9. Support Paid Media Execution
10. Assist the Digital Advertising Manager in running Paid Social campaigns, including planning, execution, and performance monitoring
11. Leverage PPC insights and audience data to inform affiliate targeting and vice versa
12. App Store Optimisation (ASO)
13. Manage ASO initiatives in collaboration with eCom product and development and Trading teams to enhance app visibility and downloads (experienced preferable but not essential)
14. General & Ad Hoc Marketing Support
15. Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader digital marketing role over time
Requirements
16. Min. 1–2 years of hands-on experience working with Affiliate networks/platforms and agencies
17. Highly motivated and results-driven individual, with demonstrated success in managing or launching Affiliate programs and other paid media campaigns
18. Familiarity with Paid Social (Meta, TikTok) and a working knowledge of PPC desirable
19. Adaptable, results-oriented, data-driven and strategic approach, delivering continuous improvement, demonstrating a growth mindset
20. Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
21. A proactive self-starter who’s excited by performance-driven growth and digital innovation
Benefits
22. 33 days holiday including bank holidays pro rata, growing with you during your time with us
23. 40% colleague discount
24. Access to a personal pension scheme
25. Fun event days to fundraise for our charity partners
26. Annual paid-for charity volunteer day
27. Cycle2Work scheme
28. Discounted gym membership
29. Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
30. Access to a range of high street discounts
31. An inclusive and creative working environment, so you can truly be you and enjoy your time at work
32. Long service awards and gifts