Head of Growth Analytics
We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
Responsibilities
*
Leadership & Strategy
* Define and own the marketing intelligence roadmap.
* Build and lead a high-performing team of analysts, engineers, and data scientists.
* Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.
Measurement & Modelling
* Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
* Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
* Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.
AI, GenAI & Automation
* Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.
Introduce Generative AI (GenAI) solutions for:
* Automated campaign insights (explain spend efficiency by channel in natural language).
* Dynamic customer journey clustering to identify emerging cohorts.
* Generating personalized marketing narratives and creative testing at scale.
* Build a culture of automation where insights flow seamlessly into marketing strategy and execution.
Data Infrastructure & Governance
* Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
* Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.
Reporting & Insights
* Develop and maintain high-impact dashboards in Tableau.
* Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
* Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.
Requirements
* Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
* Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
* Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
* Strong background in data governance, compliance, and privacy frameworks.
* Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
* Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.
PI1b437cb236b7-30511-38865928