**£25,000 - £27,000 • PR Agency One • Manchester****Job description: Account Executive** (£25-27K)**Job Description*** Reports to an Account Manager and Account Director* The Account Executive’s primary responsibility is to service PR Agency One’s clients under the direction of the PR Account Manager, helping to deliver positive PR coverage.* Additionally, the AE assists the Account Manager in delivering the PR and social media strategies, with a focus on implementation of tasks, e.g. media lists, writing press releases, selling in, but does this to a high standard.* AE’s should manage their own workload thoroughly and effectively, flagging to Account Managers when it looks like things are not going to get done, or if it looks like targets are not going to be met* AE’s produce a high standard of work at all times, paying attention to detail and removing the possibility of careless errors**Key Responsibilities**The Account Executive is expected to:* Check for press coverage and complete coverage reports* Create media lists for clients, ensuring all relevant publications are included* Keep on top of the news, reading the trade press and national media to build an awareness of wider issues, and also articulate a broader understanding of the wider issues at play surrounding client sectors and media news values* Draft press releases, features, case studies and blogs with minimal typos* Be able to consistently write to an accurate and professional level, using appropriate tone and language to suit each client, their industry and audience* Secure press coverage for clients, and also have an awareness of whether an account has enough press coverage / is on track to meet monthly objectives* Follow the direction of the Account Manager and Account Director* Possess a positive, can do attitude, willing to roll their sleeves up with a wide range of tasks from admin through to support office functions, e.g. ordering stationary, etc.* Not only be able to correspond via email and telephone with clients and ensure they feel comfortable with this contact time, but also be able to hold professional conversations and maintain an interpersonal relationship with them at face-to-face events, meetings or client entertainment events* Identify relevant proactive media opportunities, also recommend strong news ideas, recommendations or synopses for these opportunities* Monitor all journalist queries, identifying relevant opportunities and flagging them to the team within their deadlines* Develop and maintain strong relationships with appropriate members of the media* Attend networking events, seminars and conferences, including out-of-hours, as required in order to maintain personal professional development and to build networking skills, contacts and new business contacts* Be willing to spend the time on your own career progression to ensure you get up to speed. #J-18808-Ljbffr