London, England, United Kingdom
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Conversion Rate Optimisation Lead required to join our Customer Insight & Activation team on a contract basis
Contract - London based with monthly travel
The opportunity:
Optimisation Lead required to join our first‑class Commerce organisation and to work alongside a wide range of international clients. This is hands on role working directly with clients on their CRO and experimental campaigns.
What you’ll be doing:
Account & Project Lead for Conversion Rate Optimisation (CRO) activity:
* Day to day lead across all CRO/experimentation activity, covering multiple clients
* Understand the client’s business and challenges in order to identify suitable solutions, with a particular focus on CRO (working collaboratively with CX and data insight teams)
* Manage resourcing and timelines, ensuring delivery of key milestones against schedule and budget
* Commercially minded, able to create and manage budgets and monitor costs and ROI
* Contribute to forecasting, month‑end invoicing and reporting
* Build strong client relationships
* Formulate CRO hypotheses and craft this into an engaging story to playback to the client
* Maintain a CRO backlog for each customer, based on the findings of data analysis and CX research
* Conduct workshops to gather hypotheses and strategic initiatives from clients to ensure internal alignment
* Maintain a record of all CRO results, and promote this within the business to drive better decision making internally
* Analyse CRO test results (working in collaboration with the data insight team) and present this to the client in a clear and engaging way
* Support the creation of business cases for clients to support the implementation of successful tests to production
Technical planning and delivery:
* Formulate detailed requirement documents that outline optimisation hypotheses and proposed design solutions
* Brief the CRO development team on what is required (based on the test requirement document)
* Support the CRO development teams to plan, prioritise and successfully launch CRO initiatives to the agreed specification, using suitable delivery frameworks where needed (e.g. Scrum)
* Work with clients to ensure they conduct UAT (user acceptability testing) as needed
* Manage ‘go live’ communications with the client and internal support teams
* Work with client development teams to help transfer winning CRO initiatives to the core website platform
* Look for efficiencies across the team and breadth of work, so that we can continue to accelerate our offering
What we want from you:
* Proven track record of managing multiple accounts & projects in a creative environment within digital / eComm
* Hands on technical experience with optimisation
* Ability to write specifications with a high level of attention to detail, think creatively and add value
* Ability to think strategically and to prioritise among competing tasks
* Experience of digital optimisation
* Experience with tools such as Optimizely, AB Tasty, Adobe
* Experience (and understanding) of implementation and data tracking is preferable
* Ability to constructively challenge the client / brief, and work through challenges to facilitate project delivery
* Experience of new business – able to hunt down opportunities and create pitch / proposals that answer client needs
* Good self‑motivation, strong sense of initiative and ability to work under pressure and deliver on time
* Excellent analytical skills, so that you can devise and implement strategies to benefit both client and customer
* Commercially focused
* Strong communication skills with the ability to communicate with multiple stakeholders both internally and with the client, at all levels
* Strong written skills – ability to write proposals/presentations, and distil complex presentations, or in depth research into bite sized information
* Extremely organised, efficient and calm, able to get up to speed quickly
* Proactive problem solving, with a natural ability to identify solutions and engage additional resources where needed
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi‑channel growth for world‑leading brands.
We work with some of the most exciting brands such as The Coca‑Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes‑Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Recruitment Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
#J-18808-Ljbffr