Overview MCS Group is delighted to be recruiting an Area Sales Manager for an established and innovative manufacturer. This prominent European technology manufacturer is seeking an Area Sales Manager to cover Northern Ireland and the Republic of Ireland. With over 25 years of technological advancement behind them, this leading company is expanding its reach in the Irish market, where significant growth opportunities exist. This role is ideal for a technically minded, hands-on salesperson with experience in industrial tools or equipment. You'll join a collaborative and forward-thinking sales team that thrives on innovation, product development, and a supportive, positive culture. Key Responsibilities Manage and develop relationships with existing distributors, while identifying and securing new business opportunities Conduct product demonstrations, particularly showcasing the latest in induction heating and welding technology Deliver exceptional distributor support and manage the full sales cycle from lead generation through to closing Gain in-depth product knowledge including software-integrated machinery and user-friendly induction tools Regular travel across Northern Ireland (mainly) and the Republic of Ireland Essential Skills and Qualifications Proven experience in industrial sales tools, machinery, or equipment sales strongly preferred Comfortable demonstrating products and speaking to technical features Strong interpersonal skills with the ability to build and maintain relationships across sectors Willingness to travel and stay overnight when needed Familiarity with CRM systems (training on bespoke system provided) Full UK driving licence required What's on Offer Base salary of £40,000 Commission structure with realistic OTE of £50,000-£60,000 Company car Health cashback scheme 25 days holiday 8 bank holidays Supportive onboarding including product training in the UK and shadowing experienced team members Positive company culture focused on innovation, collaboration, and continuous improvement How to Apply To speak in absolute confidence about this role please send an up-to-date CV via the link provided or contact Lara McGlinchey, Sales Recruitment Specialist at MCS Group, at or Even if this position is not right for you, we may have others that are. Please visit to view a wide selection of our current jobs. If you're ready to take your sales career to the next level and be part of a dynamic, global team, apply today! Skills: Area Sales Manager Technical Sales Sales Manager Manufacturing Welding