We're looking for a Groups Manager to lead revenue growth and exceptional delivery across Groups, B2B Partnerships and Exclusive Hire – including our standout flagship venue, Fallbarrow Hall. In this pivotal role, you'll take full ownership of commercial performance, from pricing and pipeline management through to contracting, delivery, and post‑event review. Working closely with park teams, Marketing, PR and Revenue, you'll turn demand into profitable, brilliantly executed bookings and help us continuously evolve how we do it. If you thrive at the intersection of commercial strategy, operational delivery and relationship management, this is a fantastic opportunity to make a tangible impact.
Responsibilities
* Own Groups and Exclusive Hire revenue, including budgeting, forecasting and reporting.
* Manage the complete client journey – from first enquiry to post‑event follow‑up.
* Act as contract signatory for all Friends & Family and B2B group bookings up to £30,000.
* Build, deliver and communicate commercial plans for Group sales.
* Nurture strong relationships with group organisers, B2B clients and third‑party agents.
* Drive process improvements, automation and smarter ways of working – including exploring opportunities to use AI.
* Manage the full sales cycle for all Exclusive Hire bookings.
* Develop and optimise pricing strategies, using regular competitor analysis.
* Oversee commercial relationships with all third‑party agents.
* Line‑manage the Business Development Coordinator: including coaching, development, priorities and workload planning.
* Conduct regular 1:1s, PDP reviews, annual appraisals, and apprenticeship training support where required.
Qualifications
* Proven experience in commercial sales management – ideally within hospitality, travel, events or accommodation.
* Strong financial skills, including budgeting, forecasting, invoicing and audit processes.
* Excellent relationship‑building ability with customers, agents and internal teams.
* Highly organised with the ability to manage large enquiry volumes and multiple workstreams.
* Confident user of CRM systems, booking platforms and digital tools.
Benefits
* The chance to develop your skills and boost your career across our 65 parks – we’ll back your training!
* Employee Assistance Programme – a 24/7 confidential helpline for counselling and support.
* A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
* A team member discount of 30%, available on everything from fabulous food to delicious drinks and even fun leisure activities.
* Score awesome discounts – from tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.
We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come. Are we the right fit for you? At Parkdean Resorts, every park is a place to start something great – a place where you can develop your skills, take on new challenges, and thrive alongside a team that supports you every step of the way. Our parks create meaningful memories for our guests and know that great service is more than a smile – it's understanding the value of every moment. Because it’s not just what we do, it’s who we are. Join a team that puts heart into every holiday. Be the Heart of the Park. Parkdean Resorts takes safeguarding seriously therefore background checks including DBS (or equivalent) will be carried out if appropriate.
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