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Content Marketing/Social Media Manager, london
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Client:
All The Aunties
Location:
london, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
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Job Views:
4
Posted:
05.05.2025
Expiry Date:
19.06.2025
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Job Description:
Role title: Content/Social Media Marketing Manager
Reporting to: Riya Patel (Founder @ All The Aunties)
Location: London-based (Average 4 days in-office/on location, 1 day WFH but we can be flex)
Department: Content/Marketing
DO YOU LOVE PANEER?!
Are you obsessed with food, social media and creating content that actually makes people hungry? Do you want to be part of a fast-paced, female-led brand that’s changing the way people see Indian food?
Join All The Aunties — a bold, flavour-first startup bringing handmade, high-protein paneer into kitchens, delis and supermarkets nationwide. We’re a fast-growing food challenger brand, and we’re looking for someone bursting with creative energy to help us bring our paneer to life across every channel.
Who we are:
All The Aunties is a modern celebration of heritage, food, and very very good vibes. We launched with one goal: to make paneer THE hero of every plate. Our product is handmade in the UK with 100% British dairy, and comes in punchy flavours like Chilli & Turmeric and Garlic & Herb. We’re stocked in Whole Foods, Bayley & Sage, soon to be national retail and are popping up at delis, events, and festivals across the UK (Taste of London 2025 here we comeeee).
We’re here to reimagine South Asian food culture for a new generation — and to have fun doing it.
Our values:
* Bring the Flavour – In food, in content, in personality.
* No Auntie Left Behind – Celebrate our community, collaborate always, and champion joy.Make
* It Delicious – Every piece of content should make someone want to eat, cook, or share.Be Scrappy, Stay Spicy – We're a start-up. We move fast, stay real and don’t wait for permission. It's going to be spicy.
The Role:
* We’re looking for a Content Marketing Manager to help grow our brand presence across TikTok, Instagram, LinkedIn, newsletters and more. You’ll create content, support in-store activations, and help build our content engine from the ground up.
What you’ll be doing:
* Creating fun, snackable content — especially recipe reels, BTS, chef collabs and founder moments
* Supporting and filming in-store demos and samplings
* Writing witty, warm captions and on-brand copy
* Assisting with content planning and scheduling
* Organising and editing visual assets
* Engaging with our community across platforms
* Writing blog content and email newsletters
* Working closely with the founders and wider team on brand activations
What we’re looking for:
* A natural storyteller with an eye for content trends
* Passionate about food and the cultural power of it
* Confident filming and editing video on your phone or editing software
* Social native — especially TikTok and Instagram
* Positive, proactive and unafraid to get stuck in (this is a hands-on, high-energy role)
* Bonus: design, photography or SEO/blog skills
What you’ll get from us:
* Real experience inside a fast-moving startup
* Hands-on mentoring and the chance to shape how we show up as a brand
* Salary range (depending on experience) £32,000 - £40,000
* 25 days holiday + bank holidays
* Lots (and we mean LOTS) of paneer
How to Apply:
* Please email [emailprotected] with your CV, social handles/portfolio, and a few lines about why you’re the right fit.
DEADLINE: Initial stage applications will be closing 16th May with a view to filling the role in time for August.
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