Role Purpose
As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. Youll help shape channel strategy while remaining hands-on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, youll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint.
What Success Looks Like
Paid media campaigns consistently drive strong ROI, bookings, and customer growth
CRM journeys increase repeat visits, engagement, and customer lifetime value
Landing pages and booking funnels are optimised for high conversion and low friction
SEO, GEO, and AI search visibility continue to improve across key discovery channels
Marketing technology, tracking, and reporting foundations are accurate and scalable
Performance insights are translated into clear recommendations and measurable actions
Processes, workflows, and testing frameworks support rapid business growth
Skills, Knowledge and Expertise
3+ years experience in digital marketing, growth marketing, CRM, or a similar hands-on role
Strong paid media experience across multiple digital platforms
Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
Comfortable working with websites, landing pages, tracking tools, and martech platforms
Creative and analytical mindset with strong attention to detail
Startup or high-growth business experience preferred
Excellent prioritisation, organisation, and communication skills
Strong understanding of AI tools and workflow automation within marketing
Bias toward action with a willingness to test, learn, and improve continuously
Benefits
Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
Work closely with the Senior Content Manager to test messaging, offers, and creative performance
Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
Build and optimise landing pages to improve conversion rates and enquiry quality
Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
Document processes, experiments, and workflows to build a scalable marketing engine
Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality
Benefits
Code Hospitality subscription
Perks and Discounts platform
Health Care plan
Birthdays off
Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
Salary Sacrifice Scheme
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