Solihull (Office-based, Monday Thursday Four Day Week No Fridays) £50,000 £80,000 depending on experience + Performance Bonus + Benefits
If you live and breathe Meta lead generation and you want to own a funnel that directly drives business growth, read on.
We are recruiting on behalf of a fast-growing SaaS business based in Solihull. Our client has built a CRM and marketing automation platform for SME business owners, think GoHighLevel-style functionality helping small businesses manage their customers and automate their marketing in one place. With around 1,000 customers already and an ambitious target of 100 new customers every month, they need a Head of Marketing to own and scale their Meta lead generation funnel end to end.
The Role
You will be the most senior marketing person in the business, with full ownership of the lead generation strategy that drives commercial growth. Your primary focus is clear, 20 qualified demo bookings per day through a Meta (Facebook/Instagram) paid social funnel, feeding directly into a sales team who convert them into paying customers.
You will own everything from campaign strategy and audience testing through to creative direction, landing page optimisation and conversion improvement. A specialist team including a dedicated media buyer, creative designer and technical specialist supports you, but this is not a role where you direct others and step back. You will be hands-on in the platforms yourself every single day, and the numbers will tell you every morning whether it's working.
Please read this before applying
95% of lead generation activity runs through Meta (Facebook/Instagram). If paid social is not your primary specialism this role is not right for you
This is a lead generation role not an ecommerce role. If your paid social experience is primarily focused on driving product purchases rather than qualified conversations, please look elsewhere
The role is fully office based Monday to Thursday in Solihull. You must be within comfortable commuting distance we cannot consider candidates requiring relocation
About You
Proven hands-on experience running Meta (Facebook/Instagram) paid social campaigns as your primary channel
Specific experience with lead generation, book-a-call or book-a-demo funnels, you understand that optimising for a qualified conversation is fundamentally different to optimising for a purchase
Real numbers to back up your experience, CPL improvements, cost per booked call, conversion rate uplifts, lead quality gains
Commercially minded and data driven, you understand the full funnel from ad impression through to booked demo and you know where to look when performance drops
A genuine passion for performance marketing you stay on top of industry developments, you test things because you're curious and you're always thinking about how to improve a funnel
Minimum 4 years of relevant hands-on experience
Comfortable being a player-coach, strategic enough to own the funnel, hands-on enough to be in the platforms every day
What's On Offer
£50,000 £80,000 base salary depending on experience
Performance bonus
Four day working week Monday to Thursday, Fridays off
On-site gym
On-site Michelin star quality chef lunch provided every day
Private medical insurance
Profit share scheme
Company pension
Casual dress and regular company events
Free parking
A genuinely unique high-energy business culture unlike anywhere else you have worked
SaaS experience is helpful but not essential. What matters is that you have run Meta lead generation funnels, you can prove it with real numbers and you are hungry to own a clear commercial target.
INDH