Overview
Vacancy title: Senior Content Designer.
Closing date: 12/05/2026, 16:00.
Advertising basis: Permanent. Actual starting salary: £47,675. Salary range or pay band: SEO £47,675 to £56,445. Work pattern: Full time (applications are welcome from people who work part time, as part of a job share or who work full time).
Group: Health, Social Care and Early Years. Directorate: Strategy. Branch: Digital. Location: Cardiff. Main office base: Cathays, Cardiff.
Purpose of post
The Welsh Government delivers digital services to people and business across Wales. Led by our Chief Digital Officer, the Welsh Government is increasingly delivering more services online and has a vision (outlined in the Digital Strategy for Wales) of improving the lives of everyone through collaboration, innovation and better public services. To achieve this vision, the Welsh Government needs specialist digital, data and technology skills across all departments in the organisation to improve the services and policies we develop for Welsh citizens. For more information about the benefits of making a difference with us, please see the Employee Benefits Pack.
Team/Division Overview
This role is based within the Health and Social Care communications team, leading on all GOV.WALES content across the portfolio. It is a fast paced, user-focused role which supports the delivery of government priority work. The senior content designer will be linked into strategic planning and will help make the work of the group visible and accessible to ministers, stakeholders and the public.
Job Role
This post is mapped to the Senior Content Designer role/level in the DDaT Profession Capability Framework. Follow the link to understand the role and the required skills. Senior content designers are expert practitioners responsible for content quality and small teams.
* They develop and implement approaches to reviewing content at all stages of the user journey
* They are responsible for creating, evaluating, updating, and reviewing content and are comfortable using evidence, data, and research to make content decisions
* They build relationships across government to focus on user needs and influence stakeholders
* They contribute to and use corporate style guides / content patterns and are active in content communities.
We are looking for an experienced and enthusiastic senior content designer to join our team. You will play a key role in making sure we meet our statutory publication responsibilities, with a focus on clear digital communication and the user experience.
You will manage another content specialist, managing the quality of our digital content on Health and social care | Topic | GOV.WALES and other digital channels. You will also work closely with colleagues in the wider digital team and across the organisation, engaging with, and contributing to, the cross-government content community. You will build relationships across government to focus on the needs of the user and to influence stakeholders and will be responsible for content strategies, policies, style guides and standards. You will be a skilled editor with attention to detail. You will also know how to write simply and clearly, with the user in mind, and you will have the confidence to champion high-quality content within the organisation. You will be a crucial part of growing our content design capacity as we seek to transform our products to better meet user needs. To help on this journey, we need somebody with enthusiasm and perseverance who can make the case for the change then see this through to the finished product. You will work with subject matter experts to design content to meet user needs and make complex language and processes easy to understand.
* Work autonomously and have responsibility for the health and social care area of GOV.WALES, ensuring content is user-centred and consistently meets publishing standards.
* Lead and direct strategic content improvement projects, driving content improvement in the health and social care area of GOV.WALES, with a focus on clear digital communication and the user experience. This includes reviewing existing content and upskilling health and social care policy officials and content providers in how to write for the web.
* Build long-term strategic relationships and communicate clearly and regularly with stakeholders, supporting mutual needs and commitments while focusing on user needs.
* Lead and develop content in order to embed good practice on layout, accessibility and data visualisation, making information accessible to all.
* Use data, research and evidence to review and evaluate content in order to drive continuous improvement.
* Take responsibility for assuring the quality of content from more junior colleagues, and coaching and guiding them to improve.
* Manage one staff member and have responsibility for the publication work programme of the health and social care web publishing team, deciding how work is allocated amongst the team.
* Oversee the creation, checking and publishing of webpages from content provided by policy teams to strict deadlines, using content management system.
* Ensure statutory responsibilities and professional publication standards are met.
Development opportunities
This role is part of the DDaT profession and the Health and Social Care communications team and wider communications profession, with opportunity to develop leadership and technical skills in both areas.
Eligibility and selection
Nationality requirements and other selection information are described in the vacancy details. All Welsh Government staff are members of the Civil Service and are eligible for benefits listed in the vacancy. The selection process and stages include experience questions and a capability assessment. More information is provided in the vacancy text.
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