Brand Manager
About People’s Partnership
At the heart of our not-for-profit organisation is a commitment and a motivation to make the future-saving experience a simple one for our members. We champion fairness and simplicity, not profit-chasing. Imagine a financial adventure where everyone's a winner, fuelled by our exceptional service and brought to life by the fantastic individuals who work for us. We're a diverse employer with a flexible, hybrid working approach, ensuring everyone gets the opportunity to come to work and be the best version of themselves.
What you'll be doing
As Brand Manager, you’ll play a pivotal role in shaping and elevating our external presence. You’ll plan, deliver and optimise high-impact brand activity across paid, earned and owned channels, leading end-to-end campaigns that grow brand awareness, consideration and positive sentiment. From overseeing media strategy and budget allocation to using data, insights and tracking studies to refine performance, you’ll ensure every campaign is purposeful, measurable and aligned to our strategic goals. This is an exciting opportunity to make a tangible impact and champion our brand across every touchpoint.
* Develop and deliver the organisation’s external brand awareness strategy, ensuring all activity enhances brand recognition, trust and consideration.
* Lead the planning, execution and optimisation of integrated brand campaigns across paid, owned and earned channels.
* Translate brand strategy into clear campaign briefs, ensuring activity aligns with brand positioning and business objectives.
* Work closely with the organisation’s strategic Brand Agency, acting as the primary day‑to‑day contact and ensuring work meets expected standards.
What we’re looking for
* Proven experience in managing brand awareness campaigns across ATL, digital, social and other media channels.
* Strong understanding of media planning and buying, including working with media agencies and managing campaign budgets.
* Experience working closely with creative and strategic brand agencies, including briefing, evaluating creative concepts and providing clear, constructive feedback.
* Demonstrable ability to manage and optimise brand media budgets, ensuring investment aligns with strategic goals and delivers measurable ROI.
* Experience using brand tracking, market research, campaign analytics and insight tools to measure brand performance and inform decision-making.
What you can expect from us
* Generous pension contributions with an employer contribution of up to 14%
* Real living wage
* Income protection, critical illness cover & death in service insurance
* Employee healthcare
* Parental and adoption leaveLearning & development opportunities and study support
* Travel season ticket loans
* Volunteering days and charity payroll giving
* Onsite gym
* Social clubs and events
Disability Statement
People's Partnership is an equal opportunities employer. We believe everyone has the right to be treated fairly, with dignity and respect. We are committed to treating all our people (and all who apply for a role at People's Partnership) equally and enabling them to perform at their best and demonstrate what they have to offer. This role may support hybrid working. To make use of this arrangement, employees must have an appropriate home working environment, including a private workspace and reliable, secure high speed internet that enables them to perform their duties effectively. We are a disability committed employer, please let us know if you need any reasonable adjustments made to our recruitment process (application, selection assessments where relevant, and interview) to enable you to show us the best “you”.
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