Reporting directly to the Founder and working closely with the Retention Manager, you'll take ownership of our top-of-funnel and brand-building marketing strategy. While digital performance remains a key focus, this role is now more strategic-shaping campaigns, guiding creative direction, and managing external agencies to deliver best-in-class execution across paid, PR, and brand activity.
You will play an integral role in advancing our growth as an online retailer, with long-term opportunities to influence retail marketing as the business expands into new sales channels.
This is an exciting opportunity to help shape the future of a values-driven brand with a loyal customer base and ambitious plans for expansion.
What You'll Be Responsible For
Marketing Strategy & Campaign Planning
* Develop and implement multi-channel marketing strategies across paid media, PR, content, and brand partnerships.
* Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction.
* Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.
Paid Media Management (Strategic Oversight)
* Own the paid media strategy across Meta, Google, and emerging channels.
* Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets.
* Use customer insights and first-party data to inform targeting, creative messaging, and testing roadmaps.
* Review and report on performance regularly, identifying opportunities for optimisation and growth.
Brand, Content & Creative Direction
* Shape the brand's storytelling across all top-of-funnel touchpoints.
* Create and commission content as needed (video, UGC, product storytelling), while directing external creators, photographers, and influencers.
* Build relationships with influencers, ambassadors, and communities that align with the brand's values.
PR & Brand Awareness
* Develop and manage PR strategies to grow brand visibility beyond paid media.
* Coordinate with PR partners, journalists, and creators to secure coverage and brand-building opportunities.
* Contribute to thought-leadership, product launch storytelling and wider brand narrative.
Website & Customer Journey
* Oversee front-end website content and optimisation (Shopify), ensuring strong product storytelling and conversion-friendly landing experiences.
* Work closely with the Retention Manager to enhance the customer journey and ensure consistency from ad to landing page to onsite experience.
Market Expansion & Future Retail Marketing
* Research and test opportunities to reach new audiences and market sectors.
* Support early-stage planning for potential future retail expansion, including retail-focused campaigns, in-store brand activation, and POS development (long term).
* Contribute insights to new product development and go-to-market planning.
We're Looking for Someone Who:
* Is experienced in acquisition or full-funnel marketing, ideally within a fast-growing D2C or ecommerce brand.
* Has strong understanding of Meta and Google Ads as an integral part of strategy, and is confident working with agencies to deliver performance.
* Is familiar with Shopify or similar ecommerce platforms and comfortable overseeing website changes to support campaigns.
* Enjoys shaping creative concepts and collaborating with photographers, creators, and influencers.
* Has an interest in PR and growing brand awareness beyond paid advertising.
* Is strategic, proactive and excited by working in a fast-moving, founder-led environment.
* Is passionate about building and scaling a brand with meaningful values.