Who you are
* Experienced Senior Content Designer with experience delivering and optimising digital content in a large, complex organisation with a headless CMS (preferably Contentful)
* Strong content creation and copywriting skills, with a strong knowledge of writing for websites, User Experience/ UX, usability, accessibility, SEO, and optimisation techniques
* Audience-centric with demonstrable knowledge of accessibility guidelines and best practices (e.g., WCAG- Web Content Accessibility Guidelines)
* Analytical and strategic mindset with experience using performance metrics and insights to develop content strategies and drive decision-making
* Has built credible and collaborative cross-functional stakeholder relationships with experience influencing senior leaders
* Excellent verbal and written communication skills with a proven ability to tell a story and translate complex concepts into engaging content for a diverse range of lay audiences
* Solutions-driven with experience implementing continuous improvements and best practices aligned with governance standards
* Strong organisational and planning skills with a proven ability to deliver multiple campaigns and projects, coordinate the work of junior members of the team, and prioritise content workflows simultaneously
* Some experience in either direct line or matrix management with experience supporting, coaching, and mentoring more junior members of a team
* Ideally available to start on one month's notice or less (this is not essential, meaning we welcome applicants who meet all the above criteria, but have a longer notice period)
What the job involves
* Hours: Full time 35 hours per week
* As a Senior Content Designer, you'll play an impactful role in shaping how millions of people engage with our mission by developing and implementing an exceptional content design and strategy across a diverse range of digital experiences
* You will manage a range of campaigns and projects, using data, research, and design thinking to identify gaps, optimise journeys, and ensure our content is accessible, consistent, impactful, and aligned with our strategic goals
* You'll also support content owners and collaborate with cross-disciplinary teams to champion best practices, embed content design thinking, and drive user-centric and evidence-based decision making
* As a senior member of the team, you'll provide matrix management for a Content Designer while mentoring others to evolve content design across the organisation
* This includes guiding and supporting peers, refining and developing content standards and frameworks, and driving excellence in the design and implementation of our content strategy
* If you're an audience-centric Senior Content Designer who has delivered and optimised accessible digital content in a large organisation with a headless CMS, we'd love for you to join our mission
* Leading the development and implementation of Cancer Research UK's content strategy, governance, and standards. This involves:
* Embedding best-in-class content design across the organisation by providing strategic direction and support to teams, helping them harness content to meet audience needs, drive engagement, and achieve their strategic goals
* Collaborating with the Senior Content Strategy Manager and other capabilities (particularly SEO, UX and taxonomy) to ensure that the strategy is reflected across our content portfolio
* Overseeing the day-to-day management and implementation of content governance and standards across the charity
* Overseeing the delivery of complex campaign and project workflows, ensuring content meets high standards of quality, consistency, accessibility, and aligns with business and user needs
* Partnering with product design and content modelling to develop components and content types that are user-centred, robust, and scalable for use across the content estate
* Driving continuous improvements within the Content Excellence Function and content capability, acting as a content champion throughout the organisation
* Building and nurturing cross-functional relationships at all levels of the charity to deliver a strategic approach to content across the entire organisation
* Use data-driven insights to evaluate content performance, identifying outdated or underperforming content (we use Google Analytics and Hotjar)
* Improving content performance by supporting and guiding content owners to optimise, retire, or repurpose content in line with user needs and organisational goals
* Training, guiding, and supporting teams to foster a culture of audience-centricity and continuously advance content maturity across the charity
* Utilising content strategy and design techniques to proactively identify opportunities for improvement:
* Applying a test-and-learn approach across projects—iterating content based on user feedback, performance data, and evolving audience needs to ensure continuous optimisation and impact
* Supporting the testing and prototyping of new digital ideas
* Helping embed new ways of working and identifying opportunities for collaboration within the Content Excellence Function
* Supporting with our content migration to our new headless CMS (Contentful)
* Mentoring and supporting Content Designers, role modelling professionalism and contributing to the growth of the discipline and the development of team capability
* Matrix managing a Content Designer
The application process
* End Date: September 2, days left to apply)
Benefits
* Health & Wellbeing - Health and wellbeing are important to us. We want our people to have time away from work to support their different commitments, needs and interests
* Our occupational health and mental wellbeing support are accompanied by online health assessment tools, Our confidential employee assistance programme is available to all to provide support for any concerns in your work or personal life for ongoing everyday support or free counselling if you need it. We also have a team of Mental Health First Aiders supporting across the organisation
* Our occupational health and mental wellbeing support are accompanied by online health assessment tools, Our confidential employee assistance programme is available to all to provide support for any concerns in your work or personal life for ongoing everyday support or free counselling if you need it
* We also have a team of Mental Health First Aiders supporting across the organisation
* UK-wide savings - Our staff have access to a wide range of discounts, benefits and cashback deals to support you with your financial wellbeing, through our Rewards platform. We offer an online savings and discounts portal covering many widely recognised retailers and brands from electronics, groceries, home and leisure, holidays and more
* Cancer Research UK staff can take advantage of savings through a cycle to work scheme, or an interest free loan to help spread the cost of travel season tickets. Staff also enjoy great benefits in and around our head office in Stratford, London with deals at local shops, bars and restaurants
* Income Protection and Life Assurance - We provide all staff with free insurance policies, paying 50% of your salary if you are unable to work through illness, and up to 4 times your salary for your beneficiaries should the unthinkable happen and you die while in our employment
* Flexible Working - We want our people to have time away from work to support their different commitments, needs and interests. We encourage a flexible working culture, including options such as home-working, reduced or flexi-hours, job shares, job-splits, compressed and core hours
* We offer a high level of flexibility for the vast majority of our office-based roles, meaning that you'll only be required to work from a specific location for 1 or 2 days a week on average
* Annual Leave - For the majority of our roles we offer 25 days holiday a year plus bank holidays, and an extra day for Christmas Eve. You can choose to use the religious bank holidays flexibly. On top of this, you can choose to buy up to 1 week's additional holiday each year