Senior CRM Manager
£55,000 - £65,000 per annum
Location- Henley on Thames – Hybrid 2 or 3 days in depending on preference
Our client, a renowned British heritage luxury brand with a distinguished reputation for excellence. is seeking an experienced Senior CRM Manager to join their dynamic marketing team.
The Role
This is an exceptional opportunity for a data-driven CRM professional to take ownership of customer retention and loyalty strategies for one of Britain's most respected luxury brands. The successful candidate will have considerable autonomy to shape and execute sophisticated CRM programmes that deepen customer relationships and drive long-term value.
They will be responsible for developing and implementing comprehensive retention strategies, leveraging advanced segmentation and personalisation techniques to create meaningful customer journeys that reflect the brand's premium positioning.
Key Responsibilities
* Lead the development and execution of customer retention and loyalty programmes
* Design and implement sophisticated email marketing campaigns and automated customer journeys
* Utilise advanced data analytics to identify customer behaviour patterns and optimise engagement strategies
* Manage customer segmentation and personalisation initiatives across all CRM touchpoints
* Collaborate with cross-functional teams to ensure cohesive customer experiences
* Monitor and analyse campaign performance, providing actionable insights and recommendations
* Drive continuous improvement of CRM processes and technologies
What They Are Looking For
Essential Experience:
* Considerable experience in a senior CRM role within B2C or D2C environments
* Strong technical expertise in CRM platforms, email marketing tools, and marketing automation
* Advanced analytical skills with proven ability to interpret complex customer data
* Demonstrated success in developing and executing customer retention strategies
* Experience with customer segmentation, lifecycle marketing, and personalisation techniques
Ideal Candidate:
* Data-focused professional with strong analytical mindset
* Self-motivated individual who thrives with autonomy and strategic responsibility
* Excellent communication skills with ability to present insights to senior stakeholders
* Experience working with luxury or premium brands preferred
* Strong project management capabilities
What's On Offer
* Competitive salary of £55,000 - £65,000
* Opportunity to work with a prestigious British heritage brand
* High level of autonomy and strategic influence
* Collaborative and supportive team environment
* Excellent benefits package