Overview
Digital Marketing Manager - Care Industry Experience Required
If you ve worked in the care industry, you know it takes compassion, trust, and attention to detail to deliver exceptional outcomes. Our Client, a leading provider of five-star care homes, are looking for a Digital Marketing Manager who understands the care sector and can connect with both families and residents through digital channels. You ll be joining a supportive, purpose-driven team where your voice matters, and you ll have the opportunity to make a measurable impact during a period of rapid growth.
Responsibilities
This is a hands-on and strategic role where you ll:
* Lead the migration of our email platform to MailChimp, building engaging and compliant campaigns.
* Oversee our social media presence (Facebook, Instagram, LinkedIn), ensuring content reflects the warmth and quality of our homes.
* Support the launch of our brand-new website, managing content and ensuring SEO best practices.
* Use analytics tools to measure performance and provide actionable insights.
* Collaborate with agencies and internal teams to deliver campaigns that drive awareness, engagement, and occupancy.
Qualifications
We d love to hear from you if you:
* Have experience in digital marketing (email, social, website, SEO), within the care sector.
* Understand the importance of sensitivity, empathy, and accuracy when communicating in the care environment.
* Are confident using tools like MailChimp, WordPress, Google Analytics, and social media management platforms.
* Enjoy both the creative and analytical side of marketing.
* Are highly organised and proactive, able to balance multiple projects with attention to detail.
What’s on Offer
* A competitive salary of £45,000 £50,000.
* Hybrid working (3 days in Buckinghamshire, 2 days from home).
* The chance to be part of a growing, values-led company that truly makes a difference.
* Opportunities for personal development and career progression.
If you re passionate about both care and digital marketing and want to use your skills to make a real difference in people s lives apply here!
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