Lead the marketing, digital, and medical education team to develop and implement strategic and operational marketing plans for Merz Aesthetics in the UK and Ireland. Provide insights, guidance, and facilitate the development of sustainable, compliant short- and long-term plans to meet the company’s commercial objectives, in collaboration with internal and external stakeholders.
This role requires understanding key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, translating results into actionable insights for the marketing team.
MAIN RESPONSIBILITIES (including but not limited to):
* Lead the development and maintenance of the Merz Aesthetics brands and the marketing, digital, and medical education planning and approval process, ensuring alignment with the Country Manager, Finance, Medical, and Sales functions.
* Implement the Aesthetics marketing, digital, and medical education plans.
* Represent Aesthetics UK & Ireland at regional and global levels, sharing marketing insights and best practices.
* Contribute actively to the Aesthetics UK & Ireland leadership team, shaping business strategies.
* Lead the performance of the Aesthetics UK & Ireland Marketing, Digital, and Medical Education team.
KEY WORKING RELATIONSHIPS:
* Build and maintain a network of external customers and market influencers to inform strategy and support effective plan implementation.
* Foster close cross-functional collaboration across Marketing, Medical, and Sales Leadership teams.
* Maintain strong relationships with EMEA & Global Marketing and Medical Affairs teams.
* Lead recruitment and retention of top marketing, market research, digital, and PR agencies for high-quality campaign development.
QUALIFICATIONS, EXPERIENCE & KNOWLEDGE:
* Leadership and people management skills.
* Degree in Business, Marketing, or Life Sciences.
* PMCPA representative's exam pass.
* Postgraduate marketing qualification – CIM or equivalent.
* Sales experience within the pharmaceutical industry.
* Extensive marketing and management experience.
* Experience as a Commercial signatory (MHRA/PMCPA) across multiple therapy areas.
* Digital marketing expertise, including managing digital channels.
* Customer engagement skills, understanding internal systems and resources.
* Excellent planning and prioritization skills.
* Financial acumen.
* Advanced presentation skills.
* Confident, quick thinker, responsive, and solution-oriented.
COMPETENCY REQUIREMENTS:
* Teamwork
* Passion for results
* Personal accountability
* Openness and transparency
* Self-development
OUR BENEFITS:
* 25 days annual leave, increasing with service
* Private Medical Insurance
* Life Assurance
* Pension Scheme
* Enhanced Maternity Scheme
* Cycle to Work Scheme
* Employee Referral Scheme
* International team collaboration
* Development opportunities and on-the-job training
ABOUT US:
Since 1953, Merz has been a pioneer in aesthetic medicine, creating one of the first anti-wrinkle moisturising creams. We continue to lead in medical aesthetics through innovative treatment solutions and global training platforms. We believe aesthetic medicine enhances wellness and self-care, helping patients feel better about themselves.
Merz Aesthetics is dedicated to advancing aesthetic medicine, fulfilling our vision: "To help people look better, feel better, and live better." We offer a broad portfolio of treatments, including dermal fillers and skin-tightening devices, enabling healthcare professionals to address various patient concerns.
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