We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands‑on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI‑driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
Leadership & Strategy
Define and own the marketing intelligence roadmap
Build and lead a high‑performing team of analysts, engineers, and data scientists
Partner with Growth, Data, Finance and Product Marketing leadership to enable data‑driven decisions
Measurement & Modelling
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
Champion marketing mix modelling (MMM) to measure cross‑channel ROI and incrementality
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI‑powered models for greater accuracy
AI, GenAI & Automation
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
Generative AI Solutions
Automated campaign insights ("explain spend efficiency by channel in natural language")
Dynamic customer journey clustering to identify emerging cohorts
Generating personalized marketing narratives and creative testing at scale
Build a culture of automation where insights flow seamlessly into marketing strategy and execution
Data Infrastructure & Governance
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery
Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
Reporting & Insights
Develop and maintain high‑impact dashboards in Tableau
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI‑driven summaries for executives
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity
Requirements
Proven operational track record in analytics and data science, with extensive experience in marketing measurement
Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
Strong background in data governance, compliance, and privacy frameworks
Excellent communicator able to simplify
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