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Marketing lead - data hub

Chertsey
Compass
Marketing
Posted: 18h ago
Offer description

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
Contributory pension scheme
Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
Exclusive travel discounts with TUI, Expedia, Booking.Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
Receive cash rewards every time you spend and use them on a wide range of brands
You can share all discounts and offers with your friends and families
The Marketing Manager is responsible for the development and delivery of the Chartwells Universities & Colleges Proposition. The core purpose will be delivered through the development and execution of robust and measurable activation plans that drive sales, ATV and profit growth through focussing on the biggest opportunities / categories such as lunch, hot beverages and food to go by driving meal participation, spend and frequency across Chartwells Universities & Colleges via apps, kiosks and tills.

The Marketing Manager will seek input, engagement and support from key stakeholders to ensure that the full potential of all activity is realised providing regular communication as to priorities and work in progress. The Marketing Manager is responsible for the development and delivery of the Chartwells Universities & Colleges Proposition. The core purpose will be delivered through the development and execution of robust and measurable activation plans that drive sales, ATV and profit growth through focussing on the biggest opportunities / categories such as lunch, hot beverages and food to go by driving meal participation, spend and frequency across Chartwells Universities & Colleges via apps, kiosks and tills.
The Marketing Manager will seek input, engagement and support from key stakeholders to ensure that the full potential of all activity is realised providing regular communication as to priorities and work in progress. Creation and communication of the annual marketing plan for colleges and universities developed through working collaboratively with key stakeholders within the business
Responsible for creation of engaging promotional marketing materials that will drive consumer awareness of products through 3rd party design agencies and in-house design tools within a set timeframe and budget
Responsible for the end to end management of 3rd party design agencies for all outsourced creative work
Responsible for the creation of operational briefing documents to support the in-unit delivery of new offers and campaign
Creating marketing asset templates via Canva to support the bolt on activity detailed within the marketing plan for both digital and print
Responsible for building the annual budget based upon the contents of the marketing plan with sign off provided by the Marketing & Finance Directors
Responsible for securing supplier sponsorship to fund the activities within the marketing calendar
Approval of MAP2 promotional business cases provided by the Foodbuy MAP2 team to support an exciting range of retail promotions to drive growth of this category
Food Development
~ Responsible for determining the Annual Food Development Plan through working closely with the Exec Development Chef using consumer insight to bring fresh ideas and innovation meeting consumer needs to support revenue growth


Responsible for gathering marketplace, consumer and operator insight used to develop the marketing plan and food offer to ensure our offer is built upon insight
Responsible for the creation of the University & Colleges annual surveys to gather consumer insight to develop the marketing and offer plan
Responsible for the creation of consumer awareness point of sale to raise awareness of the annual consumer surveys for both Universities and Colleges
Responsible for the creation of operator briefings for the University & Colleges annual surveys to enable sites to implement effectively and secure as many responses as possible
Responsible for the creation of an overarching report detailing the findings from the annual University & Colleges survey and provision of site level data to allow sites to dig deeper into their own consumer base

Brand Standards
Ensuring brand standards are maintained for all Chartwells brand; Chartwells universities, Chartwells Colleges, Uni Food Hub, Feastival, Hola Pollo, Bamboo, The Classics, Beseha, Liberty Grill
Ensuring where new templates are created that they are consistent to brand guidelines whether that be in-house development or through 3rd party agencies
Approving visual designs of outlets and other branded items which may be used across universities and colleges e.g. as part of sales bids and mobilisations
Uni Food Hub & Kiosks
Updating and optimising the information displayed on the Real Life Tech side of the Uni Food Hub with the latest supplier funded content, promotions, meal deals and health and wellbeing information
Supporting the development of the Uni Food Hub and Time2Eat app through provision of feedback to the digital team gathered through the team and our customers
Management of and review of the upload of new menus or edits to existing menus on the Uni Food Hub/Time2Eat app/kiosks through creation of the menu upload document

Student Engagement & Community Marketing Managers

Supporting the Student Engagement Manager Community to develop their marketing skills and knowledge through team training sessions and provision of support and advice via weekly team calls
Briefing the Student Engagement Manager Community on marketing campaigns which should be implemented as part of the Marketing Plan
Management of the Senior Student Engagement & Marketing Manager to support with the delivery of key projects such as Freshers

Amendment of assets for Tortilla campaigns and print of artwork to support national campaigns
Creation and collation of Quarterly Business Review packs for both colleges and universities gathering information from various stakeholders
Sharing of content across LinkedIn to promote Chartwells Universities as thought leaders
Working with the sales team to support them with content for bid submissions such as marketing plans and the latest innovation within sector
Production of photoshoot briefings to support the photographer and those working on the shoot to ensure the images produced meet brand standards and are for use across a range of point-of-sale dimensions and templates

Where you can inspire children to enjoy healthy, sustainable food. Inspire and inform parents about the quality of school food and inspire schools to serve food with the passion and awareness it deserves.

~ Could you inspire stakeholders such as culinary and nutrition, to come together to design and produce sustainable menus that kids will love?

~ Would you like to be involved in making education experiences more meaningful for thousands of pupils and students across the country?

Part of Compass Group UK&I, Chartwells is the leading provider of catering and support services to the education sector. For over a quarter of a century, Chartwells has been focusing on helping those in education to build strong bodies, sharp minds and lead long healthy lives. Every week, Chartwells serves millions of nutritious and delicious meals to pupils and students in primary and secondary schools, academies, independent schools, colleges, and universities across the UK. Chartwells is committed to safeguarding and promoting the welfare of children and expect all employees to share this commitment. Any offer of employment will be subject to successfully completing pre-employment checks, including an enhanced DBS disclosure and a Children's Barred List check. This post is exempt from the Rehabilitation of Offenders Act 1974 and we ask applicants to declare all previous convictions and cautions in order to assess their suitability to work wi))

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