Job Description
Proximity Recruitment are searching for a talented, creative CRM Executive (circa £30,000 + benefits) to join an innovative B2C leisure brand in Hemel. This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business & their brands.
Responsibilities include:
* The CRM Executive will support the Digital Manager with the development and implementation of the digital acquisition and retention strategies for the company.
* Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing.
* Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution.
* Support with co-ordinating all aspects of database management.
* Create fresh, engaging and effective email creative for each new campaign.
* Deliver insightful creative briefs to external agencies.
* Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines.
* Manage the annual email calendar; liaising with key stakeholders around the business to understand their email requirements and priorities.
* Implement email marketing best practise to drive response rates; open rates, CTO rates and revenue contribution.
* Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.
* Use of Microsoft CRM & Google Analytics.
With a flat organisational structure and a fast-paced industry this environment allows for the ability to get decisions made quickly and promotions rolled out effectively with the help of the internal digital & marketing team. If you are passionate about CRM & creative campaigns this could be a great opportunity & springboard for your career in this space. The role is 4 days a week in the offices. Please don’t hesitate to apply for more details.