In this role you will inspire people to leave a gift to Macmillan in their will, driving legacy consideration and action, and ensuring Macmillan can do whatever it takes to support people living with cancer today, and in the future. You will lead a team to deliver legacy and in memory plans and strategies, including managing the Free Wills service and developing new legacy and in memory related products. This is a strategic role that also combines operational delivery and people leadership.
In this role, some of your key accountabilities and responsibilities are (a full list can be found in the attached role profile):
* Strategy & Delivery: Set the strategic direction and plan for sector-leading campaigns, journeys and products, managing six- or seven-figure income and expenditure budgets. Achieve targets and key performance indicators as set in the department plan.
* Team Leadership: Lead a high-performing team of fundraising and marketing professionals to plan and deliver large-scale campaigns, events, journeys and products, driving cross-team collaboration and sharing learnings and results. Work collaboratively as part of a fundraising leadership team, to build a positive and inclusive team culture.
* Customer Experience: Enable your team to deliver excellent supporter care and stewardship journeys across all activity, adopting a customer-centric approach to provide outstanding Macmillan experiences.
* Data & Insight: Monitor, forecast and report on programmes and identify and drive improvement, growth and innovation within your area, using data and insight to understand performance and inform your strategy.
* Supplier Management: Act as strategic lead for relationships with external partners (e.g. will writing, tribute funds, media buying, creative) and monitor, manage and motivate them in accordance with contract management best practice, compliance and quality assurance standards.
* Line Management: Deliver inspirational and supportive line management, with responsibility for wellbeing, pastoral care and development plans. Build a committed, empowered and successful team through coaching and performance management and inclusive recruitment.
* Relationship Management: Build strategic relationships with key internal stakeholders to embed a legacy and in memory culture throughout the organisation.
About you
To do this role, you will have:
* Strategic marketing experience: Experience of developing and implementing marketing strategies and complex, multi-channel projects.
* Leadership skills and line management experience: People leadership skills including experience managing a team, working collaboratively to deliver a positive, inclusive team culture.
* Communication skills: Highly developed communication skills, with confidence to influence, negotiate and advocate to drive projects forwards.
* Relationship management skills: Ability to develop and lead strategic relationships that inspire collaboration, growth and innovation.
* Outcomes focus: Demonstrable experience of making data-driven decisions; delivering performance optimisations and using insight to inform strategies and drive innovation.
* Solution-focused mindset: Proactive in resolving blockers, conflict or underperformance.
* Strong budget management skills: Demonstrable experience setting, monitoring, reforecasting and analysing income and expenditure budgets.
Alongside the required criteria above, you will also be able to demonstrate how your approach to work aligns with Macmillan’s values: With Heart, With Strength, With Ambition.