About
Sales Manager – UK (Heavy Equipment Sector)
Location: Within 1 hour of Doncaster
Salary: Competitive (flexible for the right candidate) + Performance-Based Bonus
Benefits: Company car, laptop, phone, 25 days holiday plus bank holidays, flexible working, and top-tier training & resources
Company Overview
Elite Consultancy is proud to be working exclusively on behalf of a market-leading global auctioneer in the heavy equipment and construction machinery space. With continued year-on-year growth and a dominant market presence, this is an exciting opportunity for an experienced Sales Manager to lead a high-performing team and take ownership of revenue generation across the UK.
The Role
This leadership role requires a commercially astute and motivated individual who thrives in a fast-paced, target-driven environment. You will be responsible for managing and developing a UK-wide team of Territory Managers, driving sales performance, and executing strategic growth initiatives.
Key Responsibilities
1. Lead and motivate the UK sales team to exceed sales and revenue targets
2. Implement structured training and coaching programs to enhance team performance
3. Track KPIs, conduct daily activity reviews, and hold team members accountable
4. Collaborate with valuations and marketing teams to drive inventory acquisition and buyer engagement
5. Manage high-value negotiations and key client relationships
6. Deliver accurate sales reports, forecasts, and performance analysis to senior leadership
7. Support auction preparation, including stock decisions and pricing strategy
8. Ensure consistent CRM usage and sales pipeline visibility across the team
9. Drive new business development, customer retention, and territory growth strategies
What We’re Looking For
1. Minimum 3 years’ experience managing a successful sales team
2. Strong background in heavy equipment, construction machinery, commercial vehicles, or related sectors
3. Proven ability to set targets, develop talent, and deliver strong sales results
4. Excellent relationship-building, negotiation, and communication skills
5. A "hunter" mindset with resilience and drive to seek out and win new business
6. High level of self-motivation, organization, and commercial acumen
7. Confident using CRM systems and sales reporting tools
8. Must be based within 1 hour of Goole and willing to travel as required
Why Apply?
This is a high-impact role with genuine long-term career progression in a business that rewards ambition, innovation, and performance. If you’re a driven sales leader with deep sector knowledge and a passion for leading teams, we want to hear from you. Apply now through Elite Consultancy to arrange a confidential conversation.
Location
* Doncaster, England
Work Experience
* Sales Manager / Director of Sales
Languages
* English
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