Job Title: Marketing Manager – B2B SaaS (Time & Attendance Software)
Location: Swindon Office
Reports to: Founder/Managing Director
Salary: £35,000 – £42,000 base + up to 10% performance bonus
Employment Type: Full-time
About Chronicle
Chronicle is a UK-based, growing SaaS provider specialising in time and attendance solutions. We support a range of sectors with powerful workforce management tools, backed by excellent implementation and support services. As we scale, we’re investing in a strong, multi-channel marketing strategy to build brand awareness and grow our customer base.
Role Overview
We’re seeking a strategic and hands-on Marketing Manager to lead and execute Chronicle’s marketing strategy. This role covers content, SEO, paid campaigns, social media, video, case studies, and working with designers. You'll also be responsible for managing the client journey from awareness to conversion with a focus on long-term growth.
Key Responsibilities Digital Marketing & SEO
Develop and execute an SEO strategy to increase organic search rankings.
Manage the website content structure, meta tags, and schema markup.
Build a blog/content calendar aligned with customer pain points and industry trends.
Content & Case Studies
Create and manage compelling content: blog posts, guides, email campaigns, whitepapers.
Plan and deliver case studies with existing clients in collaboration with the support/delivery team.
Own the tone of voice and ensure consistency across all channels.
Social Media & Advertising
Run targeted social media campaigns (LinkedIn, YouTube, potentially Facebook).
Create and manage paid LinkedIn Ads and remarketing campaigns.
Plan and publish posts with a mix of product, customer, and industry content.
Video & Multimedia
Oversee the production of customer testimonials, explainer videos, and demo walk-throughs.
Work with external freelancers or agencies for design and editing.
Publish and manage YouTube content to support SEO and client education.
Client Journey & Conversion
Map and optimise the customer journey (website, email sequences, sign-up/demo flows).
Support sales enablement with brochures, one-pagers, and presentation materials.
Recommend and use marketing automation tools (e.g., HubSpot, Mailchimp).
Reporting & Analytics
Track performance across channels with GA4, LinkedIn Analytics, and SEO tools.
Report on MQLs, traffic, keyword rankings, and campaign ROI.
Suggest improvements based on data.
Skills & Experience
Must-Have:
3+ years in B2B marketing, ideally in SaaS or tech.
Strong understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs).
Experience writing B2B content and managing social channels.
Ability to manage freelancers and coordinate video/design work.
Hands-on with analytics, paid ads, and CMS tools (e.g., WordPress, Webflow).
Nice-to-Have:
Experience with time & attendance or workforce management software.
Basic video editing or design skills.
Knowledge of marketing automation and CRM integration.
Additional Areas to Support or Explore
Email marketing nurture flows
Customer marketing / newsletters
Partner marketing (resellers, white-labels)
Vertical-specific landing pages
CRM and lead scoring
Referral program development
Review generation (G2, Capterra)
Keyword and competitor gap analysis
Building lead magnets and gated content
Webinars and industry-specific guides
Collaborating on interactive product tours and explainer videos
What You’ll Get
Freedom to shape Chronicle’s marketing strategy
Direct input into the go-to-market plan of a growing SaaS business
Opportunity to work with a passionate founder-led team
Job Type: Full-time
Pay: £35,000.00-£42,000.00 per year
Benefits:
Company events
Company pension
Schedule:
Monday to Friday
Work Location: In person
Expected start date: 01/07/2025
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