Head of Marketing
D2C Health & Wellness Brand | £6m Revenue | Founder-Led | Scale-Up Phase
A profitable, founder-led D2C business in the health & wellness space is hiring its first senior marketing leader.
The company is currently generating c.£6m in revenue and investing approximately £2m annually across Meta, Google and TikTok. Marketing is run by the founder, and the business has reached the point where experienced leadership is needed to scale beyond £15m.
The successful candidate will take full ownership of customer acquisition and marketing performance, bringing structure, clarity and accountability to a function that has grown quickly but remains founder-led.
The focus will be on:
Owning and scaling paid acquisition across core channels
Building a high-output creative engine
Implementing structured testing frameworks
Driving performance with clear commercial metrics (CAC, LTV, contribution)
Leading and developing a small in-house marketing team
The business is profitable and self-funded, with strong foundations already in place. The opportunity is not about turnaround; it is about scaling what works and building a marketing function designed for the next stage of growth.
This role will suit someone who:
Has scaled a D2C brand from roughly £5–6m towards £15m+
Understands creative-led performance marketing
Is commercially grounded and data-literate
Is comfortable operating in a founder-led environment
Balances strategic thinking with hands-on execution
There is genuine scope to shape the function and grow with the business.