Overview
Direct message the job poster from Mulberry England
Mulberry, founded in 1971 in Somerset, England, is a British lifestyle brand known for quality and design. In 2024, Mulberry achieved B Corp Certification and remains committed to improving its impact on people and the planet. If these values align with yours, consider joining our team.
The Role
Lead and manage the Regional Full Price UK & Ireland business, driving a results-driven culture focused on KPIs (Sales, Conversion, Swing, ATV, UPT) and operational excellence. Represent the Mulberry brand and deliver the goals outlined in the European Retail Strategy while ensuring customer service demands and store operations meet performance expectations.
Responsibilities
* Develop a sound understanding of the financial and operational aspects of the business; build strategies aligned to Mulberry’s vision and goals.
* Use data and insights to drive business growth and success; demonstrate initiative to push the business forward.
* Deliver a results-driven culture; consistently achieve and exceed KPIs: Sales, Conversion, Swing, ATV, UPT.
* Identify growth opportunities and present them objectively to gain internal support for new initiatives.
* Lead with dynamism, pace, and focus; adapt positively to change and engage the team during transitions.
* Be a collaborative team player and build strong internal/external relationships to support regional objectives.
Leadership & People
* Lead by example with hands-on leadership, strong presence in stores, and clear performance strategies.
* Understand team strengths and development needs; manage performance and build capabilities.
* Partner with B&M, Visual, Marketing, and other Head Office functions to maximise store support and growth.
* Hold regular meetings with Store Leaders; conduct coaching and feedback sessions to drive continuous improvement.
* Manage HR processes (performance reviews, discipline, grievance) and empower store management to own their business areas.
* Recruit, motivate, and develop talent in line with luxury standards; implement targeted succession planning.
* Ensure training calendars cover service, product knowledge, grooming, luxury code, and selling techniques.
Commercial & Operational Excellence
* Maximise £/sqft through store productivity and density analysis.
* Plan, forecast, and report on sales, costs, and performance for all stores in the region.
* Manage the region’s P&L within company budgets; implement shrink plans to target loss and maintain stocktakes under 1% gross value.
* Project manage new store openings and closures; ensure compliance with HR, Health & Safety, security, and emergency systems.
Customer & Market
* Understand local market trends and customer needs; adapt strategies accordingly.
* Drive customer data capture and CRM activity; attract new clients through clienteling and relationship building.
* Nurture relationships to reactivate existing clients and build loyalty; provide feedback on trends by location to support a tailored approach.
Skills & Experience
* Proven leadership with a hands-on, motivational approach.
* Strong commercial acumen and analytical ability.
* Excellent communication, presentation, and interpersonal skills.
* Highly numerate with the ability to prioritise and take initiative.
* Experience in luxury retail preferred; ability to build and leverage relationships to achieve objectives.
Key Behaviours
* Competitive spirit with a strong drive to succeed; passion for continuous improvement.
* Commitment to continuous learning and delivering the best for customers.
* Balance competitiveness with teamwork and build strong cross-functional relationships.
Other Requirements
* Must be able to travel; driving licence and use of a vehicle required.
* Must live in the North West/North East area of England.
* Minimum of 2 years’ experience as an Area Manager.
Mulberry is an equal opportunities employer. If adjustments are needed for applying or interviewing, please email talent@mulberry.com.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* General Business, Management, and Sales
* Retail Apparel and Fashion; Retail
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