Tim Hortons UK – Brand & Campaign Manager Job Description
As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development.
This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand‑right, market‑ready, and commercially robust.
Key Responsibilities
* Brand & Campaign Management
* Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives.
* Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity.
* Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact.
* Plan and deliver fully integrated, multi‑channel campaigns across OOH, digital, social, radio, in‑store, and owned channels.
* Champion brand identity, tone of voice, and creative consistency across all customer touchpoints.
* Own the end‑to‑end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business.
* Responsible for HFSS, regulatory, and brand compliance lead within the department.
* Lead the consumer PR strategy, based on business objectives, setting KPIS and final reporting.
Paid Media Strategy & ROI
* Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality.
* Define the optimal channel mix across digital, offline, and performance media.
* Brief, plan, book, and optimise campaigns in partnership with media agencies.
* Set clear campaign KPIs and ensure media plans align to brand and commercial objectives.
* Manage paid media budgets, ensuring spend is optimised and performance is transparent.
* Lead media performance reviews, translating results into actionable insight.
LTO, Promotions & Merchandise Strategy
* Own the LTO campaign pipeline from concept to sign‑off.
* Lead promotional ideation, balancing brand ambition with commercial viability.
* Review and assess promotional mechanics, pricing narratives, and customer value.
* Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness.
* Prepare commercially robust recommendations for senior leadership sign‑off.
Brand Health, Insight & Competitor Intelligence
* Own brand health tracking and lead regular reviews of brand performance.
* Interpret tracking, media, and campaign data to inform future planning.
* Monitor competitor activity, category trends, and emerging opportunities.
* Champion a data‑led, test‑and‑learn approach to brand and campaign development.
Partnerships Strategy
* Lead the brand partnerships strategy to support brand growth and reach.
* Research, identify, and source strategic partnerships aligned to the Tim Hortons brand.
* Evaluate partnership opportunities for brand fit, commercial value, and scalability.
* Own partnership briefing, activation alignment, and performance review.
Internal Communications & Stakeholder Management
* Own the internal communications strategy for marketing and campaigns.
* Develop clear, compelling internal briefings with support from executive stakeholders.
* Present brand, campaign, and media strategies to senior leadership.
* Work cross‑functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market‑ready.
* Lead and manage relationships with creative, media, PR.
* Support relationship with production agencies.
Environment
* Hybrid role with a minimum of 1 day in the Egham Offices (Monday).
* Need to travel to TH sites.
* Smart casual dress‑code.
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