The Business
Our client is one of the UK’s most exciting World Foods businesses, part of a dynamic global group with operations spanning Europe, the Middle East, and Asia. With a portfolio of powerful, authentic brands that are household names across multiple world food categories, they are scaling rapidly across retail, wholesale, and foodservice.
Backed by strong investment, a clear category vision, and a commitment to bold growth, they are now focused on unlocking their next wave of expansion across the UK’s Key Regional Foodservice and Wholesale channels. Their brands are:
🟩 Leaders in their category
🟩 Authentic, trusted, and widely recognised by multicultural and mainstream shoppers alike
🟩 Supported by powerful marketing, shopper insight, and commercial focus
As part of this growth strategy, they are looking to appoint a Business Development Manager to lead a portfolio of leading regional foodservice and wholesale buying groups across the UK, with national coverage and full P&L accountability.
This is also a brilliant development platform for an ambitious commercial talent looking to reach National Account Manager level within the next 18 to 24 months.
The Role
As Business Development Manager (official title Key Account Manager), you will take national ownership of several leading regional and national wholesale and foodservice accounts across the UK. Reporting to the Commercial Director and working closely with the Managing Director, you will drive growth, build strategic partnerships, and lay the foundations for your progression to full NAM level over the next 18–24 months.
✅ National Channel Ownership
Take full commercial responsibility for your account portfolio, managing trading performance, customer relationships, and long-term commercial success.
✅ Drive Growth and Distribution
Win new listings, expand existing ranges, and lead the charge on bringing World Foods into new menus, regions, and operators.
✅ Full P&L Exposure
Operate with commercial visibility at contribution level, learning and influencing the broader financial picture.
✅ Strategic Customer Relationships
Build senior-level partnerships across buying, marketing, merchandising, and supply chain. Act as the key interface between customer and brand.
✅ Sales Execution and Brand Activation
Ensure brand plans land effectively. Translate brand strength into commercial wins across listings, promotions, and joint initiatives.
✅ Trade Marketing and Category Influence
Work cross-functionally with internal teams to shape campaigns, unlock growth opportunities, and tailor propositions to different regional needs.
✅ Progression to National Account Manager Level
This is a perfect springboard role. If you are a rising commercial star ready for more autonomy, stretch, and national exposure, this is your next step.
Candidate Requirements
We are looking for a high-potential commercial talent with energy, pace, and a passion for international food.
✅ Experience managing regional or national accounts in FMCG, ideally food or drink
✅ Track record of delivering growth and developing strong customer relationships
✅ Confidence managing trading conversations, pricing, and promotions
✅ Excellent commercial awareness and understanding of customer needs
✅ Hungry to progress and take on more responsibility
✅ Experience in World Foods, Wholesale, or Foodservice is desirable but not essential
The Why Apply
✨ Join one of the most exciting World Foods businesses in the UK
✨ Own and grow high-potential wholesale and foodservice customers
✨ Work with bold, well-loved international brands
✨ National commercial remit with real P&L visibility
✨ Clear pathway to full National Account Manager level within 18–24 months
✨ Supportive leadership, fast-moving culture, and a business that celebrates action and ambition