Who are Benifex? We are a fast‑moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board — and that’s where you come in. Why should you apply? Sunday Times Best Place to Work 2025 and Best Large Tech Company to Work for 2025 Work for a profitable, fast‑growing market leader in the online reward and benefits space Please note we are unable to offer visa sponsorship and require people to be based in the UK for this position. Great benefits: Competitive salary Flexible work – choose a setup that works for you (one day per month in the office; must be based in the UK or Ireland) Access to our comprehensive benefits package, including discounts across hundreds of high‑street brands and multiple salary‑sacrifice schemes ✈️ 25 days holiday plus local bank holidays Your birthday off ❤️ Two half‑day wellbeing days Healthcare cash plan Employee Assistance Programme 24/7/365 Income Protection (75%) and life assurance (4x salary) Referral bonuses Enhanced parental leave (26 weeks paid maternity, 4 weeks paid paternity) ✈️ Work‑from‑Anywhere for 90 days ️ Holiday Buy & Sell £50 monthly allowance on your Benifex card Role Overview We are looking for a Director of Demand Generation to drive pipeline growth, accelerate deals in the funnel, and strengthen alignment with our Sales and Customer Success teams. Reporting directly to the Chief Marketing Officer, you’ll own the end‑to‑end global demand generation strategy, designing and executing full‑funnel programmes that engage prospects and customers across the entire buyer journey. You’ll lead a high‑performing, international team, fostering a culture of collaboration, accountability, and innovation. This role is central to our go‑to‑market engine: you will own pipeline targets for a diverse portfolio of programmes (content, events, ABM, syndication, outbound) and oversee the full demand generation budget with a relentless focus on ROI. Responsibilities Strategic planning: Develop global and regional demand generation plans that drive awareness, generate new and upsell pipeline, and advance opportunities through the funnel. GTM alignment: Partner closely with Sales and Customer Success to align lead definitions, coordinate campaigns, execute follow‑ups, and monitor conversions to ensure seamless GTM execution. Brand‑to‑demand integration: Work with Corporate and Product Marketing to ensure campaigns reinforce Benifex’s brand, thought leadership, and product milestones. KPIs & measurement: Collaborate with Marketing Operations and Revenue Operations to map full‑funnel goals, identify leading indicators, and optimise our tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting. Innovation & evolution: Experiment with emerging technologies and tactics — including AI, conversational marketing, ABM/ABX — with a clear eye on ROI. Agency management: Select and manage agencies and freelancers to augment in‑house capability within budget. Team leadership: Mentor and develop a team of UK‑ and Stockholm‑based specialists, nurturing a culture of growth, innovation, and accountability. What are we looking for? Senior leader with deep experience in B2B demand generation in SaaS, ideally in HR tech (we're open to other sectors!) Proven track record of owning pipeline targets and delivering high‑performing, full‑funnel programmes Experience owning a marketing budget (£1.5m) with a successful ROI track record Strong analytical skills, able to translate data into insights and strategy Experience leading and developing high‑performing teams A collaborative mindset with the ability to align and influence cross‑functional stakeholders Comfortable operating in a fast‑paced, scaling environment Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. Our interview process Benifex understands the need for a fast and efficient process: Initial informal call with the Talent team Online tests in numeracy and logical reasoning ⏳ Interview with the hiring manager and a team member Final interview with the Director Inclusion matters to us We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are proud members of the Disability Confident scheme. If you require reasonable adjustments at any stage, please let us know.