Job Purpose
The Regional Marketing Manager plays a pivotal role in bringing our national marketing strategy to life at a local level. Working across five regions and 14 offices, this role ensures that firm-wide priorities translate into impactful campaigns and activities that resonate with local markets, drive client engagement, and strengthen our brand presence.
Acting as the bridge between national strategy and regional execution, this role combines strategic planning, campaign leadership, and stakeholder influence. It is ideal for a marketing professional who enjoys variety, thrives on building relationships, and wants to make a tangible impact across multiple markets.
Job Role
1. Strategic Planning Develop and implement regional marketing activation plans aligned with national sector and service line growth objectives. Shape the regional marketing agenda by bringing insights from the local market into national planning. Work with the Business Development Director to help develop and support the implementation of regional intermediary strategies
2. Campaign & Content Leadership Localise and lead the rollout of flagship national campaigns across five regions, ensuring alignment across channels. Localise national content (communications, events, digital assets) to connects with local clients and communities. Identify, evaluate, and activate high-profile sponsorships and events that raise the firm's profile. Review regional event activity, advising on best practice and maximising ROI.
3. Communications & Digital Ensure regional office web pages and digital content are current, optimised, and engaging, working closely with the Digital team. Manage the production of high-quality marketing collateral, as relevant – from e-brochures and web content to client emails, invitations, and video scripts. Proofread and edit content to ensure accuracy, consistency, and brand alignment. Support regional social media presence, working with the national team to amplify campaigns.
4. Stakeholder Engagement Collaborate with Office Managing Partners, sector leads, and the wider Clients & Markets team to deliver marketing activity that drives growth. Act as a trusted marketing advisor to senior stakeholders, providing insight, challenge, and guidance. Ensure strong internal communication and visibility of marketing activity across regions.
5. Performance & Reporting Monitor KPIs and ROI, ensuring activity is measured, reported, and refined for greater impact. Present regular updates at regional leadership meetings, covering lead generation, client engagement, media coverage, and brand awareness. Ensure brand consistency and compliance with regulatory standards across all outputs.
What we're looking for
6. A confident marketer with experience of translating national campaigns into local impact.
7. Strong stakeholder management skills - able to influence, advise, and build trust with senior leaders.
8. Creative and commercial mindset - able to spot opportunities and bring fresh ideas that resonate locally.
9. Organised and resilient - comfortable managing multiple projects and priorities across regions.
10. A collaborator - enjoys working as part of a national team while building strong local connections.
Why this role?
This is a high-visibility role with the opportunity to shape how our firm shows up across the UK. It offers:
11. Variety - working across five regions and multiple service lines.
12. Influence - direct access to Office Managing Partners and senior stakeholders.
13. Impact – the chance to see the tangible results of campaigns in local markets
14. Growth – a platform to develop strategic marketing, stakeholder and leadership skills within a dynamic national Clients & Markets team.
Diversity, Equity & Inclusion
At Forvis Mazars diversity, equity and inclusion are central to our values. We value our people's unique backgrounds, perspectives, and experience, and know this diversity create better outcomes for our clients.
We seek to attract, develop, and retain the best talent, inclusive of sex, ethnicity, disability, socio-economic background, sexual orientation, gender identity, nationality, and faith.
We select candidates based on skills, knowledge, qualifications, and experience and aim to support all our team members to reach their potential.
At Forvis Mazars, we promote an environment in which you can grow your skills, belong to a team that values your ideas, and make an impact that matters.