Brand Manager Thrombocytopenia (primary chronic ITP)
1. Full-time
2. Sobi Location: UK
Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!
At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.
As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.
We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.
About the role
As the brand lead for a high priority strategically important product for the treatment of primary chronic immune thrombocytopenia (ITP), you will craft and execute compelling marketing strategies, design innovative campaigns, and partner with leading healthcare professionals to elevate the product’s presence in a fast-evolving and high-stakes therapy area. You’ll take ownership of cross-functional brand planning, stakeholder engagement, and impactful promotional initiatives that drive results.
This is more than a marketing role – it’s a platform to shape the future of a product that matters, with the autonomy to make a visible difference and the support of a passionate, collaborative team.
The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Marketing Manager – Specialty Care.
Your impact will include:
• Leading all marketing activities and promotional campaigns for the assigned brand in the UK & Ireland
• Driving brand strategy through cross-functional planning and seamless collaboration
• Engaging directly with KOLs and external stakeholders to strengthen brand advocacy
• Delivering stand-out speaker meetings, webinars and congress presence
• Supporting and training the field force to execute aligned and impactful messaging
• Ensuring full compliance with ABPI/IPHA codes, while pushing for creativity and innovation
About you
You’re a proactive and strategic marketer with UK pharmaceutical experience, confident working cross-functionally and leading from the front. You thrive on turning insights into action, are digitally savvy, and bring energy, creativity and purpose to everything you do. Ready to make a real impact, you’re looking for a role where your contribution truly matters and is recognised.
What we’re looking for
• Minimum 2 years’ experience in UK pharmaceutical brand management
• A track record of success – ideally within Haematology or Rare Disease
• Expertise in Veeva PromoMats, CLM, Engage and CRM platforms
• Strong NHS landscape knowledge, including pricing and access pathways
• ABPI qualification highly desirable and a deep understanding of the ABPI and IPHA Code of Practice essential
• A strategic thinker with strong commercial acumen and a collaborative spirit
• A full UK driving license
Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!
How to apply
We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume.
Why Join Us?
Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of effective treatments
Sobi is a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. We are a specialised international biopharmaceutical company transforming the lives of people with rare and debilitating diseases, providing reliable access to innovative medicines in the areas of haematology, immunology, and specialty care. Sobi’s share is listed on Nasdaq Stockholm. More about Sobi at www.sobi.com/uk/en and LinkedIn.
We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.
As a specialised biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
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