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Head of growth marketing

Manchester
Portfolio
Marketing
Posted: 2h ago
Offer description

A rare opportunity to build and scale a high-growth digital engine!

I'm supporting a rapidly scaling, sales-led B2B services business as they appoint a Head of Growth Marketing to lead the next phase of digital acceleration.

This organisation is already well established, highly profitable, and backed by significant investment. With ambitious plans for UK and international expansion, they are now making a step-change investment into digital growth and performance marketing.

This is a genuine leadership role with full ownership of acquisition, conversion and funnel performance.

The Head of Growth Marketing will be responsible for scaling digital demand generation across paid and unpaid channels, driving qualified, high-intent leads to support an ambitious sales organisation.

You'll own the growth strategy end-to-end - from channel mix and experimentation through to attribution, insight and revenue impact - positioning digital as a core commercial growth lever.

ROLE

This is a strategic, data-led and hands-on leadership position.

You'll lead multi-disciplinary teams across paid media, SEO, CRO, content and creative, while embedding AI, experimentation and data-driven decision making into the heart of the growth function.

Despite the seniority, this role requires someone who is still comfortable being close to the detail - from ad platforms and tagging to performance analysis and optimisation.

You'll work closely with sales leadership and senior stakeholders, owning the full funnel and providing clear, commercial insight into what's driving growth.

DAY TO DAY

Lead and develop a high-performing growth marketing team
Own and manage the performance marketing budget
Define, track and optimise core acquisition and conversion KPIs
Drive continuous improvement through structured testing and experimentation
Optimise the click-to-lead journey across paid and organic channels
Deliver regular performance insights with clear commercial context
Own attribution and measurement tools to improve decision making
Leverage AI to improve efficiency, performance and scalability
Stay ahead of digital trends, platform changes and emerging technologies

YOU?

Strong experience across Google Ads, Microsoft Ads, Meta and LinkedIn
Deep understanding of tracking, tagging and attribution
Proven experience scaling performance marketing in a B2B environment
Ability to build long-term growth strategies and testing roadmaps
Confident people leader with a collaborative, challenging mindset
Naturally creative, but relentlessly data-driven
Strong analytical capability across acquisition, optimisation and conversion
Experience working with CRM, analytics and reporting platforms

This is a standout opportunity for a growth-focused digital leader looking to step into a role with genuine ownership, scale and ambition!

(phone number removed)CCR

INDMANS

Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy

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