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Senior brand marketing manager, flagship retail events and broadcasting

Chertsey
SAMSUNG
Brand marketing manager
Posted: 11 July
Offer description

Position Summary

Why join our team?

The Corporate Marketing team sits within the wider One Samsung Team – our ambition is to be unapologetically consumer driven. That passion, vision, and mission drives all the activity we put out as a team. Within that set up, we are leading, driving forward and collaborating across all internal and external partners.

We present ourselves where consumers shop, driving footfall and showcasing our brand through events.

We’re a group of hungry, driven marketers who carve out opportunities and activities wherever possible to highlight the breadth of products and premier brand we are.

Role and Responsibilities

Your key responsibilities

1. Working with senior manager and head of department, the role has two very clearly defined areas of core accountability:

2. Responsible for development and delivery of Samsung’s UK Live Commerce plan

3. Setting strategic approach to grow Live Commerce and maximise associated channels

4. Responsible for tracking critical metrics related to sales attribution and meeting predetermined performance goals

5. Work closely with product divisions partners and channel teams to achieve brand, product and commercial goals

6. Aligning with other external marketing plans i.e. CRM, paid, organic social block plans to push consistent comms that bolster commerce activity

7. Provide reporting data and insights to LT and optimise approach on a quarterly basis

8. Create and handle the Brand and Flagship Retail event Programme (in flagship showcase location -Samsung KX and across Flagship Retail as required)

9. Work with local retailer and occupiers to create a schedule of in-store activities to capitalise on opportunities to drive footfall into the space

10. Accountable for ensuring eventing framework achieves channel critical metrics, consistently delivering product integration and Samsung brand alignment

11. Create workshops and product based experiences calendar to drive footfall and hands on opportunities

12. Handle booking process and master calendar; refresh and re-align with renewed SEUK objectives

13. Provide reporting data and insights to LT and optimise approach on a quarterly basis

14. In addition the below would form the day to day vital functional tasks with the support of a junior member of team:

15. Management, maintenance and analysis of the Samsung KX microsite

16. Support 3rd party flagship retail activation (Selfridges and Harrods), delivering year-round execution across all touchpoints and best-in-class brand consistency

17. Lead on all reporting, generating actionable insights and recommendations to drive efficiency and improve event channel’s contribution to overarching metrics

18. Ensure all dashboards are live and shared with relevant partners

19. Support flagship retail sales teams with POS requirements

What we need for this role

To be successful, you will possess the following skills and attributes:

20. Tenacious and resilient with a can do attitude that focuses on finding solutions

21. Collaborative team player – within direct, and wider teams

22. Proactive and driven to push the marketing boundaries – bringing along our retail partners (Harrods & Selfridges) and agency partners (Stellar)

23. Ability to analyse data and produce actionable insights

24. Independent to lead key activities and ensuring that managers and team leads are updated and equipped with the latest information

25. Organised and efficient with communications – managing multiple projects and workstreams simultaneously

What does success look like?

26. Achieving year-round Live Commerce plan delivery; demonstrating strong performance based on critical metrics with improvements in the quality and sales attribution of the programme

27. Refreshed events strategy for Samsung KX to align with broader company goals

28. Execution excellence through 3rd party partners online and in store (Harrods & Selfridges), delivering multi-touchpoint presence during key Samsung moments

29. Internal collaborators engaged, aligned and collaborated with across all activities

30. Agency teams managed closely to deliver best in class marketing activities that moves the dial on NPS, PI and Brand Affinity

Skills and Qualifications

Benefits of working at Samsung include

Partner Colleague

31. Hybrid working – 3 days in the office and 2 days at home per week

32. Bonus scheme linked to individual, team and company performance

33. Car allowance

34. Pension contribution

35. Three volunteering days each year

36. Holiday - 25 days plus bank holidays and an additional day off for your birthday

37. Access to discounts on a wide range of Samsung products

38. Access to a discount shopping portal

39. Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency

40. Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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