Overview
As a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. You will assist in planning, executing, and optimising email communications and campaigns to drive customer engagement, retention and sales. This role leverages strategy, creativity and data analytics to deliver targeted high-performing communications that enhance engagement with Morrisons.
Responsibilities
* Execute plans in line with the agreed calendar activity and key customer moments (customer plan, launches, trade activity).
* Ensure that all campaigns are planned and delivered on time and meet brand guidelines, including promotions, loyalty, product launches and seasonal campaigns.
* Ensure the media plan is competitive and reaches customers in both a timely and relevant format.
* Perform customer segmentation and targeting; understand the target audience and create dynamic content.
* Actively participate in a high-performing, engaged and diverse team focused on compelling communication, service, sales and profitability.
* Report and track campaign effectiveness through Salesforce.
* Shape and deliver CRM campaigns using Salesforce Marketing Cloud.
* Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan.
* Work closely with the marketing team to deliver integrated communications plans.
About you
Knowledge
* Knowledge of the Retail and Marketing industry, particularly digital.
* Commercial and financial understanding.
* Strong knowledge of email marketing platforms and CRM systems.
* Knowledge of loyalty programmes and promotional mechanics.
* Understanding of retail loyalty programmes.
Skills
* The ability to champion change, pace and simplicity.
* An engaging communicator and creative thinker.
* Data-driven mindset and analytical thinking.
* Ability to work under pressure and at pace.
* Attention to detail and quality control.
* Content planning and copywriting ability.
Experience
* Strong experience with Salesforce Marketing Cloud and developing campaigns.
* Evidence of delivering consumer-centric digital communication and campaigns.
* A strong reputation for a positive outlook and supporting others to succeed.
* Experience developing communications strategy and translating this into business delivery (sales, profit and cash).
* HTML and SQL experience.
Experience with utilising customer data and aligning to GDPR guidelines.
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