Overview
Aberdeen aims to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is a strategic priority to attract and retain the industry’s best talent. Our people place stakeholders at the heart of what we do to make a positive difference to the lives of clients, customers, colleagues, shareholders and society. We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand, supported by leading technology and talent.
About The Department
The Adviser Marketing team is responsible for all marketing activity relating to our advised platform offering. The team covers all marketing to Advisers and their customers relating to key products and services offered by the platform business. The team are the strategic leaders of how and what we communicate to advisers and responsible for developing and evolving the Adviser positioning for our target market. They work in close collaboration with stakeholders across the Adviser business to deliver communications and engagement programmes that will help meet the brand, client experience and commercial goals of the business.
About The Role
Your role operates within Adviser Marketing and focuses on supporting the Wrap and Elevate platforms. You will drive the success of our platform business by developing and executing strategic product marketing initiatives that resonate with financial advisers. You will act as the bridge between product, sales and marketing, ensuring our propositions are clearly articulated, competitively positioned and effectively promoted.
Key Responsibilities
* Lead planning and execution of go-to-market communications for product launches, platform enhancements, and regulatory changes. Ensure activity aligns with adviser needs, business goals and regulatory requirements.
* Develop strategic marketing plans to engage target client segments and support business objectives.
* Leverage data, analytics, research and stakeholder feedback to inform messaging and positioning, and to optimise marketing impact.
* Deliver marketing initiatives on time and within budget, focusing on ROI and continuous improvement.
* Develop messaging frameworks and content that communicates a compelling value proposition, tailored to the adviser audience.
* Produce high-impact sales enablement materials including product guides, pitch decks, and adviser-facing content.
* Monitor industry trends, competitor activity and adviser feedback to refine strategies and identify opportunities.
* Collaborate cross-functionally with product, sales and technical teams to ensure consistent, compelling and compliant messaging.
* Coach and support senior consultants, fostering continuous learning and effective workload management within the team.
* Ensure operational excellence by adhering to governance standards, supporting risk reporting and implementing process improvements.
About The Candidate
* Proven experience in product marketing, ideally within financial services or platform environments.
* Experience within a financial services or asset management firm/business.
* Understanding of the adviser landscape, regulatory environment, and investment propositions.
* Demonstrated ability to lead and coach senior marketing consultants.
* Skilled in stakeholder engagement and influence across cross-functional teams.
* Strategic thinker with a data-driven approach to decision-making.
* Experience with marketing automation tools, CRM platforms, and digital campaign execution. Aprimo MRM is an advantage.
* Strong analytical skills and ability to distill complex information into clear, actionable insights.
* Degree in Marketing, Business, Finance, or a related field (Desirable).
* Professional marketing qualifications (e.g. CIM) are advantageous.
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our Benefits
There’s more to working life than a salary. We offer an environment where you can learn, get involved and be supported. When you join, your reward includes 40 days annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and flexible benefits including gym discounts, season ticket loans and access to an employee discount portal.
Our Business & Working Environment
Our business is structured around three growth vectors focused on our clients’ changing needs. We are committed to an inclusive culture where diverse perspectives drive our actions. Aberdeen has adopted a blended working approach combining in-office collaboration with flexible remote work. If you need assistance or an adjustment to your application or interview arrangements, please let us know.
We are committed to providing an inclusive workplace where all forms of difference are valued and where meritocracy, fairness and transparency are central. If you need assistance or an adjustment due to a disability, please let us know as part of your application and we will assist.
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