Job Identification: 209926 Job Category: Enterprise Marketing and Loyalty Job Schedule: Full time As Manager, Channel Performance & Analytics, EMEA, you will serve as the lead analyst for commercial, digital and customer data across the region, turning complex performance information into clear insight and action. The role requires a highly analytical thinker who can interpret multiple data sources, identify revenue-driving opportunities, and translate findings into tactical marketing initiatives that improve commercial performance. Working across a matrixed organisation, you will use data-led storytelling and evidence-based recommendations to influence stakeholders and support smarter decision-making across EMEA markets. Direct reports: N/A - Producing, analysing and interpreting source market, commercial, digital and customer performance data to identify trends, risks and tactical opportunities across the EMEA region. - Owning the day-to-day production, maintenance and continuous improvement of recurring performance reporting, dashboards and analysis across commercial, demand and digital metrics. - Turning complex datasets into clear, actionable insight, highlighting the key performance drivers, areas of underperformance and opportunities to optimise channel, campaign and market activity. - Acting as a trusted analytical partner to the wider Marketing & Loyalty team, providing objective, data-led recommendations that support decision-making and improve business performance. - Working closely with regional and cross-functional stakeholders to assess campaign, channel and product performance, ensuring insights are translated into practical actions and measurable outcomes. - Analysing portfolio and brand performance to identify revenue-driving opportunities, customer demand patterns and areas for tactical intervention. - Partnering with Revenue Management, Pricing and other commercial teams to uncover opportunities for targeted campaigns, trading activity and performance optimisation. - Combining multiple data sources to create a holistic view of performance and support more informed strategic and tactical decisions. - Identifying opportunities to improve reporting accuracy, analytical processes and insight generation, helping to elevate the overall analytical capability of the team. - Presenting findings in a clear and compelling way for a range of stakeholders, using data storytelling to influence direction and build confidence in recommendations. - Able to excel when dealing with ambiguity, complexity and working within a fast-paced matrix environment - Organised individual who can multitask, i.e. manage variety of different stakeholders and multiple campaigns at the same time - Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications - Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing - Able to deduce a clear narrative from complex datasets to inform the business on program performance and future expectations - Strong problem-solving skills and ability to act autonomously Required Skills and Experience: - Advanced data analysis and visualisation skills, particularly in Excel, Tableau, SQL, PowerBI with the ability to build robust reporting and surface performance trends clearly. - Ability to interpret data with a clear "so what?" mindset, connecting analysis to commercial outcomes, tactical opportunities and stakeholder decisions. - Experience synthesising multiple data sources into concise, compelling narratives for a range of business audiences. - Strong attention to detail and a high standard of accuracy when working with data, reporting and performance analysis. - Experience managing multiple analytical projects and priorities, with the ability to work at pace while maintaining quality. - Proficiency in Microsoft Office, especially Excel and PowerPoint, plus familiarity with tools such as Adobe Analytics and Google Trends. - Proactive and intellectually curious, with a continuous focus on identifying patterns, testing opportunities and improving performance through insight. - Strong collaboration and stakeholder management skills, with the confidence to challenge constructively and influence through evidence-based recommendations - The candidate should have experience of working in highly matrixed organisations, understand the dynamics of a regional team in a global business and what it takes to work across multiple markets - Energetic personality with a proactive view of activities, constantly looking for the next opportunity to collaborate, drive and support the wider function Preferred Skills & Experience - Experience or understanding of Python & R programming languages. - Previous experience in handling digital marketing metrics. - Previous experience in customer & media insight tools e.g. SEM Rush, Similarweb, Google Trends etc. \li-sh1 How We'll Help You Thrive At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*: Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources - Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP) _*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan._ Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands (https://www.hilton.com/en/brands/), and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog (https://jobs.hilton.com/blogs) to see why we're more than a great place to stay-we're a great place to work.