Role Summary
This role represents a unique opportunity to help shape the social strategy at the UK’s fastest growing hospitality company.
We are looking for a social and paid media expert with a passion for the London hospitality scene, obsessed with delivering impactful social media campaigns.
This is a strategy and execution role NOT a content creator role. You will take and evolve a social strategy and then use an agile pod of creators as well as in-house operations teams to deliver consistent and impactful social media across centrally managed and site managed social media channels.
You will have an ROI mindset, focusing on effective reporting to demonstrate step changes across social and paid media.
Responsibilities
Social Media Strategy
* Own the strategy, scheduling and execution of social media for up to 20 centrally managed channels – focused on new openings and refurbs and pubs and bars in Zone 1.
* Using Sprout, schedule and post for all centrally owned sites.
* Translate the strategy into content briefs for an agile pod of creators to generate high‑quality dynamic and static content.
Paid Media Strategy
* Lead paid social strategy across the portfolio, identifying where paid support can drive the greatest impact and deliver strong ROI.
* Plan, build and optimise paid campaigns (primarily Meta; also TikTok and emerging platforms).
* Use data and insight to drive continuous optimisation.
* Manage the paid media budget, ensuring spend is effective, efficient and aligned to priorities.
* Create/source on‑brand, impactful paid social assets for campaigns.
Organic Social Media Support for Sites
* Support and guide site teams running their own social channels.
* Provide toolkits, templates and content guidance to ensure brand consistency.
* Monitor site performance and coach teams on improving content, engagement and growth.
* Identify content gaps across the portfolio and coordinate with freelance creators to deliver high‑quality, consistent content across our pillars.
TikTok Rollout
* Lead the introduction of TikTok across the business, starting with a trial group of priority sites to refine approach and learnings.
* Develop best‑practice guidance and support teams in adopting the platform.
* Test and optimise both organic and paid activity.
Influencer Activity
* Develop and manage influencer activity aligned to brand needs and campaign objectives.
* Lead community and influencer outreach for new site launches.
* Track performance and ensure influencer output delivers against objectives.
Stakeholder Collaboration & Reporting
* Work closely with marketing, sales, creative and site teams to ensure a holistic approach and cohesive delivery of the marketing strategy.
* Support brand‑wide campaigns with paid frameworks, social packs and guidance.
* Deliver monthly reporting across all activity – paid media, site performance and influencer campaigns – highlighting insights and recommended actions.
* Champion best practice and ensure all social and paid activity supports the overall marketing strategy.
KPIs
* Demonstrable improvements in key social metrics such as followers, engagement, click‑through, conversion.
Communication
* Clear weekly progress updates to the Head of Digital.
* Strong critical‑thinking skills, attention to detail, strong planning and organisation ability.
* Self‑driven with a can‑do attitude.
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