Job Description
Working hours: 9:00 - 17:30 Monday to Thursday; 9:00 - 17:00, Friday; You will also join the Trust’s weekend social media rota (covering one weekend in five, with time off taken in lieu).
Our role & opportunity
We are offering a permanent opportunity to join us as our Social Media Executive helping to grow awareness and support our Fisheries & Angling and Boating accounts.
In this role you will pick up great work already done in communicating, informing and providing essential support to over 100,000 (and growing) followers of our fisheries and angling and boating social media accounts. You will:
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* Support the Canal & River Trust’s fisheries & angling and boating social media presence (Facebook and Twitter) – helping to engage and grow interest and support for the Trust’s charitable activities.
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* Ensure that all queries and interactions are dealt with in an appropriate way, achieving and maintaining a high level of customer satisfaction and engagement.
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* Develop content for, and curate, the fisheries & angling and boating social media pages, ensuring all content is timely, on brand, engaging and has a clear purpose. This includes working with colleagues to boost well performing posts.
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* Track and report on social media performance across the accounts, sharing feedback, successes, and opportunities to improve performance.
Location/base: This role will be based from home, but with an office ‘hub’ preferably in either Birmingham (central), Hatton & Gloucester for collaborative team meetings. It is therefore important that applicants are able to commute easily to either of these locations.
To aid support content creation, there will be occasional in person fieldwork throughout the regional waterway network. The regularity and flexibility of travel will be discussed further at interview stage.
About the role
The Trust continues to drive ambitious targets to grow awareness of and support for our charitable activities. In the last few years, our social media following has more than doubled, and we provide a seven-day social media service. The post holder will provide essential support to the Trust’s Fisheries & Angling and Boating social media accounts, further growing their reach and influence.
Your tasks will include:
* Day-to-day running of the Trust’s fisheries & angling and boating social media channels, maintaining strong audience interaction and engagement.
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* Increase supporters and develop relationships with communities across social media channels by interacting and engaging with key audiences.
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* Highlight opportunities to engage with potential supporters online through key trends, news topics and conversations.
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* Manage a fisheries & angling and boating social media content calendars.
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* Provide regular reporting and analysis of the performance of social media content and channels against agreed benchmarks and KPIs.
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* Support the digital promotion of the Trust’s ‘Let’s Fish‘ community engagement programme
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* Occasionally attending events to gather content that performs well on social media. Advising other teams on what works well so they can support with content creation.
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* Displaying the Trust values and behaviours both online and in person.
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* Ensuring that diversity and inclusion are integrated into all aspects of Trust life.
About you
We are looking for a great communicator who understands the importance of social media in growing a brand and delivering customer service. You will love creating content that best reflects our charity’s work, growing awareness and inspiring action from supporters along the way. You’ll be a fantastic ambassador for the Trust, always championing a strong collaborative team approach.
Technical:
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* Proven experience in the day-to-day support of social media accounts across different platforms including for a brand or organisation.
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* Demonstrable passion for social media community management and the ability to foster on-going engagement across platforms.
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* Strong creativity and great copywriting experience.
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* A genuine desire to help ensure that we #KeepCanalsAlive for future generations.
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* Strong understanding of social media algorithms and how they impact content visibility and engagement.
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* Experience using software such as Hootsuite, Canva and Business Suite - desirable.
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* Experience of editing short form video content suitable for social media.
General:
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* Excellent written and visual attention to detail.
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* A diligent work ethic; joining the Trust’s weekend social media rota (covering one weekend in five, with time off taken in lieu).
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* Strong time management and organisational skills.
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* Initiative to work independently but also as a team.
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* The confidence and enthusiasm to regularly get out onto the nation-wide canal network to capture new content.
If you have any questions about the role please contact CRT.recruitment@canalrivertrust.org.uk
What We Offer
In addition to your salary of £27,220, you will benefit from a competitive contributory DC Pension scheme arrangement, great holiday entitlement and numerous other employee benefits, including several salary sacrifice benefits, all of which can be found here (https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits).
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* 25 days paid holiday, plus paid Bank Holidays, increasing to 27 days plus Bank Holidays after 3 years
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* Home working status with ‘hub’ facilities available if a need to work outside of home – flexibility.
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* Annual £200 personal learning & growth award to spend on any learning related activity – hobbies; aspirations etc.
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* Free access to specialist counselling on a range of issues – health; financial; lifestyle; well-being; domestic & neighbourly matters.
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* Access to a range of employee benefits including – store discounts; boating holiday discounts; holiday purchase scheme.
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* 2 days paid volunteering leave, volunteering for local community project work.
Find out more about us on our website: https://canalrivertrust.org.uk/about-us