VIDA DEL PADEL — BRAND MANAGER
Vida del Padel is one of the UK's fastest-growing premium padel lifestyle brands. We are not a sports club — we are a brand. Built around community, culture and connection, VDP creates design-led environments inspired by the energy and spirit of Spain, where sport meets lifestyle and people come together on and off the court.
With six venues and rapid national expansion underway, we are moving fast — beyond clubs into clothing launches, brand collaborations, merchandise, events and partnerships. Our ambition is global.
We are looking for a Brand Manager to own our brand identity, lead our campaigns and ensure everything VDP puts into the world — physically and digitally — feels premium, intentional and culturally powerful.
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THE ROLE
This is a senior, business-critical hire. You will sit between the founders' vision and everything our audience sees, hears and feels about VDP.
You will lead a team spanning social media, content, digital marketing, sponsorship, partnerships and an in-house videographer and editor. You will translate big ideas into fully activated campaigns. You will set the creative language, define the visual standards and ensure every piece of output meets the bar we are setting for this brand.
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WHAT YOU WILL OWN
Brand Strategy & Identity
– Own and evolve the VDP brand strategy, positioning and creative direction
– Define the visual standards, tone of voice and brand language
– Ensure brand consistency across every channel, touchpoint and physical environment
– Translate the founders' vision into a clear, executable brand platform
– Drive the brand into new territories — clothing, merch, collabs and beyond
Campaign Planning & Activation
– Lead integrated campaigns from ideation and storyboarding through to delivery
– Develop campaign concepts, creative briefs and content frameworks
– Oversee brand activations at events, venue openings and partner moments
– Drive high-reach campaigns across social, digital, OOH and experiential
Partnerships & Sponsorship
– Define and support VDP's partnership and sponsorship strategy
– Identify brand collaborations that elevate our positioning and reach
– Ensure all partner activity and co-branded content is on-brand
Team Leadership
– Lead your direct report team: social media, content, digital marketing, events and videographer/editor
– Set clear direction, manage priorities and hold the creative standard high
– Foster a culture of creativity, accountability and continuous improvement
Business-Wide Brand Direction
– Partner with the founders on how VDP shows up as we expand into new venues, categories and markets
– Own the brand narrative for key moments — venue launches, clothing drops, merch releases, events
– Develop messaging frameworks the wider team can execute against
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WHO WE'RE LOOKING FOR
We are not looking for someone who manages campaigns. We are looking for someone who builds brands — and knows the difference.
Non-negotiables:
– 5+ years in brand with a clear track record of building and elevating consumer or lifestyle brands
– Proven experience leading multi-disciplinary teams from ideation to delivery
– Experience at brands known for their social presence, community and cultural relevance
– Track record of running significant campaigns — social, digital, events and activations — with real reach
– Hands-on experience with brand partnerships and sponsorship programmes
– Ability to produce creative briefs, campaign storyboards and brand frameworks independently
What makes someone exceptional for this role:
– Strong instinct for what makes a brand feel cool, desirable and culturally relevant — not just visible
– Can take a founder's idea, push it further and make it better
– Has worked somewhere genuinely known for its campaigns, not just its product
– Understands how to build community and make people want to belong — not just buy
– Creative and commercially sharp in equal measure
– Energised by a fast-moving, high-ambition environment
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WHY JOIN VDP
– Own the brand identity of one of the UK's most exciting lifestyle brands at a pivotal growth stage
– Work directly with the founders — your ideas and decisions will shape the brand's future
– Lead a talented, growing team with real scope to develop and expand
– Be part of the story as VDP scales from 6 venues to 20+ nationally
– Move into exciting new brand territory — clothing, merchandise, global collaborations
– A culture built around sport, design, community and ambition
– £50,000 – £60,000 DOE + performance bonus
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To apply: send your CV and a short note on why VDP to
Tell us about the campaign or brand moment you're most proud of.