More about the role: Are you passionate about leveraging data, AI, and innovative technology to solve complex challenges for leading brands? Burson's Data & Intelligence unit is a dynamic team at the forefront of the communications industry, offering unparalleled opportunities to drive impact and shape the future of PR. We are looking for an Intern or an Account Executive with a passion for all things data, AIthe role will be homed in Healthcare! So a passion for that too would be beneficial. We're a team of data scientists, engineers, analysts, and strategists who use advanced AI-driven solutions to: Anticipate & Manage Risk & Reputation: Predict potential crises, identify disinformation campaigns, and proactively manage brand reputation in an ever-evolving digital landscape. Create Personalised Content at Scale: Develop data-driven content strategies that resonate with specific audiences and drive engagement. Navigate Sector-Specific Challenges: Provide deep insights and tailored solutions for clients across diverse industries. Measure Performance & Demonstrate Value: Go beyond vanity metrics to demonstrate the real-world impact of PR campaigns and provide actionable insights for continuous improvement. What you'll do: Assists in the collection, cleaning, and organi s ation of data from various sources, including media monitoring tools, social media platforms, survey data, and internal databases. Ensures data accuracy and integrity through rigorous quality control processes. Conducts research on industry trends, competitor activities, and target audiences to inform PR strategies. Analy s es data to identify key insights and patterns relevant to client campaigns. Prepares clear and concise reports summari s ing research findings and data analysis. Supports the development and implementation of metrics to measure the effectiveness of PR campaigns. Tracks and analy s es campaign performance data, identifying areas for improvement. Assists in the creation of regular performance reports for clients, highlighting key achievements and insights. Contributes to the development of data-driven PR strategies and tactics. Provides data-backed recommendations to enhance campaign effectiveness and reach target audiences. Experience that contributes to success: Possesses a strong interest in the media landscape and its influence on culture and society. Eager to understand how PR campaigns shape public perception and drive brand engagement. Demonstrates proficiency in Microsoft Excel (e.g., pivot tables, formulas). Familiarity with data visuali s ation tools (e.g., Tableau, Power BI) is a plus. Experience with traditional and social media monitoring platforms (e.g., Meltwater, Cision, Signal AI, Brandwatch ) is an advantage. Interest in learning new data analysis and research tools. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Detail-oriented and highly organi s ed. Ability to work independently and as part of a team. A proactive and curious mindset with a passion for learning. Demonstrated interest in data-driven decision-making and performance measurement. LI-SF1