FRAEGRA — OVERVIEW
Fraegra is a modern fragrance house built on hospitality, craft, and emotional intelligence.
We curate the world’s most compelling niche and heritage fragrance brands and present them through residential retail, calm, tactile spaces where guests are welcomed as individuals, not transactions.
Fraegra exists to become:
* The most trusted home of niche fragrance in the UK
* A place guests return to, not just shop in
* A brand known for how it makes people feel
FRAEGRA | KING STREET, MANCHESTER
Opening March 2026
Our King Street boutique is Fraegra’s northern flagship, a destination for those who value discernment over noise, craft over trend, and care over theatre.
This is not just a store opening.
It is the beginning of a reputation.
THE ROLE — FRAEGRA MANCHESTER BOUTIQUE MANAGER
The Fraegra Manchester Boutique Manager is the guardian of the Fraegra experience.
You lead through presence and example, balancing commercial rigour with hospitality generosity. You create an environment where your team feels proud, supported, and exceptional and where guests feel that immediately.
You will be known for:
* Setting the service and emotional tone of the store, every day
* Building and developing an exceptional founding team
* Protecting the Fraegra customer journey with consistency and care
* Leading from the floor — hosting, consulting, and coaching
* Delivering strong commercial performance without compromising experience
* Curating events, brand moments, and private client activity
You are comfortable holding both the numbers and the nuance.
APPLICATION DETAILS
Please include in the body of your email:
* Your full name
* Where you currently live
* Your answers to the three questions below
Please attach:
* A CV (maximum 2 pages)
Send applications to:
berni@fraegra.com
(cc: dylan@fraegra.com)
APPLICATION QUESTIONS
(Please answer all three)
Tell us about a time you built strong, ongoing relationships with customers that led to repeat visits or long-term loyalty. What did you personally do to stay connected and encourage customers to come back?
Tell us about a time you improved sales performance in-store by changing how the team approached customers or the shop floor experience.
Tell us about a time you needed to uphold high standards on the shop floor while keeping the environment positive and calm. How did you influence behaviour without creating pressure or tension?