Head of Marketing & Commercial Strategy
Location: Sheffield
Salary: Competitive + Bonus
Industry: Market Intelligence / Data / Information Services
Reference: HMCS-SHEFF-DB
Our client, a well-established and globally recognised provider of market analysis, is seeking an experienced and commercially focused Head of Marketing & Commercial Strategy to support the next phase of business growth.
They specialise in delivering trusted data, analysis, and forecasting used by organisations worldwide to inform strategic decision making, purchasing, and commercial planning.
This is a senior leadership opportunity for a strategic yet hands on marketing professional who can align marketing, sales, and customer service functions to drive demand, strengthen brand presence, and enhance customer engagement.
The successful candidate will play a key role within the senior management team, contributing to wider business strategy while leading and developing a high performing commercial function.
Key Responsibilities
Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service
Generate demand and drive new business growth across international markets
Strengthen brand positioning through targeted marketing initiatives
Oversee marketing campaigns, communications, and digital activity including website strategy, SEO, GEO/AEO, content marketing, and lead generation
Support subscription renewals through engagement strategies and value-driven communication
Ensure a consistent and high-quality customer experience across all commercial touchpoints
Analyse market trends and customer needs to identify growth opportunities
Work closely with senior leadership to support wider business objectives
Encourage collaboration across teams and departments
Lead, manage, and develop the marketing function
Key Skills & Experience
Proven experience in a senior marketing or commercial leadership role
Strong commercial awareness with the ability to translate strategy into results
Experience managing and developing teams
Track record in demand generation, brand development, and customer engagement
Strong understanding of digital marketing including SEO, paid search, paid social, content, and emerging AI-driven search (GEO/AEO)
Excellent communication and stakeholder management skills
Highly organised with the ability to manage multiple priorities
Collaborative approach with strong cross-functional working capability
Experience within B2B services, data, publishing, research, or information services is advantageous but not essential.
Package & Benefits
Competitive salary
Annual bonus scheme
25 days holiday + bank holidays
Additional birthday day off
Pension scheme
Private health insurance
Death in service benefit
Employee assistance programme
Hybrid working (up to 6 days per month from home)
To Contact Direct
Daniel Barnett
Senior Executive Consultant
(phone number removed)
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