Account Director, Creative Strategy- Volvo
Location: London, England, United Kingdom |
Location: London, England, United Kingdom | Agency: Kinesso - United Kingdom Ref#: 15331 | Type of Contract: Regular
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each clients function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Summary
In this role youll collaborate closely with Volvo’s “Content Engine” — a centralized marketing function responsible for delivering scalable, high-quality content globally.
The purpose and ambition of the Content Engine is to create consistent, scalable and high performing content, powered by data driven optimisation and deployed across all Volvos local and global marketing initiatives. The team is already delivering effectively today. Our ambition is that with specialist support from us as Volvos main agency partner, the Content Engine can improve efficiency and effectiveness still further.
The Content Engine is made up of several key teams and roles, tasked with defining the global content strategy and governance framework, aligning content with media and business objectives, translating briefs into content deliverables, and managing budget allocation across touch points. The Production team handles asset creation — from templates to final executions — with an emphasis on adaptability across markets.
Purpose of Role
Represent Initiative as a strategic partner to Volvo’s in-house Content and Optimization Engine (COS). The role aims to drive production efficiencies and minimize wastage by aligning content and media strategies, maximize the effectiveness of COS assets through a structured global test and learn approach, and drive operational excellence through consistent application of a frictionless creative trafficking workflow.
Key Responsibilities:
* Provide support for proactive content production by ensuring visibility into market media activation plans and tools.
* Document and motivate any deviations in the plans or strategy for tracking.
* Partner COS in optimising their global creative master templates.
Global consistency
* Ensure creatives are setup accurately and consistently across global markets.
* Represent Content Engine’s data and taxonomy requirements within Initiative.
* Document and monitor any deviations in structures, optimization methods and creative rotation affecting output and reporting.
Global performance monitoring & reporting
* Support a robust ad taxonomy logic catering for ease and scalability in production and media.
* Support a robust performance reporting schedule, process and agenda getting engines together.
* Support creative analysis and development by continuously monitoring campaigns and ad performance at scale.
* Provide suggestions on how to optimize campaigns and ad performance against set metrics and KPIs.
* Support a robust test and learn process and agenda getting engines together.
* Collaborate with regional agency account teams and stakeholders to:
* Develop Volvo’s global creative strategy.
* Project manage Initiative’s creative test and learn tasks
* Ensure proper setup, activation, and reporting of tests to secure learnings and actions.
Operational excellence for creative trafficking
* Represent Content Engine’s requirements within Initiative operational workstreams.
* Work closely with agency ops team in optimising Initiative’s creative trafficking workflow.
* Identify and project manage opportunities for IPG Interact’s Creative and Content Consoles to improve Volvo’s creative workflows.
* Strong understanding of Volvos brand and values.
* Excellent communication and collaboration skills.
* Proven experience in creative advertising and performance optimization.
* Ability to think creatively and innovatively.
* Strong analytical skills to support data-driven decision-making.
* Flexibility to support in changing market conditions and priorities.
* Strong understanding of creative trafficking technologies, data requirements, best practices and IPG network solutions
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
* Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
* Free breakfast and free lunch
* Early finish Fridays
* Core Hours (Mon-Thurs, flexible start/finish times)
* Electric vehicle salary sacrifice car scheme
* Interest-free season ticket loan
* Paid time off for Volunteering
* Group Income Protection
* Life Assurance
* Private Medical Insurance or Health Cash Plan (dependent on level)
* Group Personal Pension Plan with matched contributions from 3-6%
* Generous Parental Leave & Pay
* Employee Assistance Programme
* Free eye tests
* Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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