Job Description
Regional Sales Manager – North & Scotland
Market-Leading Manufacturer | Bathrooms & Adjacent Categories
The Opportunity
A senior regional leadership role with a well-established, design-led manufacturer operating across bathroom products and adjacent categories within the UK construction, trade and social housing sectors.
Following a strategic restructure, the business has combined Northern England and Scotland into one high-value region. This creates a critical leadership opportunity to take ownership of a sizeable territory with strong existing revenues and clear headroom for growth.
The successful candidate will lead a well-established team, manage key customer relationships, and drive a specification-led growth agenda across social housing, local authorities, contractors, merchants and developers.
The Business (Confidential)
* Market-leading brand with strong heritage and high awareness in the bathroom products space
* Broad product portfolio spanning core bathroom solutions and complementary categories
* Established routes to market across merchants, retail and specification channels
* Strong reputation for product quality, reliability and service
* Backed by a financially robust, growth-oriented parent group
* Clear strategic focus on sustainability, innovation and energy efficiency
The Role
Reporting into senior UK leadership, this is a pure leadership role with full regional accountability.
Key responsibilities:
* Own regional sales performance, revenue growth and margin delivery
* Lead, coach and develop a field-based sales team (circa 6 reports)
* Drive specification activity across social housing, refurbishment, adaptations and new build
* Build senior-level relationships with housing associations, local authorities, contractors and merchant groups
* Collaborate cross-functionally with national accounts, marketing and product teams
* Deliver accurate forecasting, pipeline management and market intelligence
* Identify opportunities for regional expansion and structural optimisation
This is not a maintenance role — the expectation is to accelerate growth and increase market share through a more structured, strategic approach.
The Region
* Covers Northern England and Scotland
* Represents a significant proportion of UK revenues
* Strong historic performance in Scotland, with further upside in Northern England
* Active pipeline growth driven by specification and framework opportunities
* High exposure to social housing, local authority frameworks and refurbishment programmes
Candidate Profile
Essential:
* Proven experience in a Regional Sales Manager or senior field sales leadership role
* Strong track record managing and developing field-based teams
* Experience selling into social housing, local authorities, contractors or merchants
* Commercially astute, with the ability to manage a complex, multi-channel region
* Credibility to operate at senior stakeholder level
* Living within the North of England
Highly desirable:
* Background in bathrooms, KBB, heating, building products or adjacent specification-led categories
* Experience influencing specification and driving demand upstream
* Exposure to both contract and trade channels
This role requires a leader first and foremost — individuals stepping up without prior team leadership experience will not be suitable.
Why Join?
* Leadership role within a market-leading, high-growth business
* Large, high-value region with genuine autonomy and influence
* Strong product proposition aligned to sustainability and regulatory trends
* Backing of a well-capitalised, ambitious group
* Opportunity to shape regional strategy and team structure
* Clear progression potential as the business continues to evolve
Package
* Competitive Basic salary
* Bonus up to 30% (paid quarterly)
* Company car (EV)
* Comprehensive benefits package
Summary
This is a high-impact regional leadership role suited to a commercially driven sales leader who can balance team leadership, strategic account development and specification growth.
It offers the chance to take ownership of a critical region within a market-leading business and play a key role in its next phase of growth.
This assignment is being led by Jonny Pegler and Katy Eaton
To apply please send your CV to CV@wilsonbrook.com All applications will receive a response, but only suitable candidates will be spoken to.