Job Description
Head of Commercial
Location:?Leicestershire (office-based, LE8)
Permanent, Full-time
Company Overview
KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation toa state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiativesopen upnew routes to market and more scalable, repeatable revenue streams.
To support this next stage, KSF Global is seeking a?Head of Commercial?to work closely with the MD on strategy, business development, and commercial operations to deliver?sustainable sales growth?across existing and new markets. This is a?hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.
Role Summary
The Head of Commercial willbe responsible fordefining and executing KSFs commercial strategy, driving sustainable sales growth, managing key accounts.
Key areas of focus include:
* Build and develop outbound sales team, manage performance and coach
* Grow the existing core business of bespoke supply of POP displays and store fixtures
* Entry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segments
* Coordinate and work withMarketing team for effective campaign execution and delivery
* Ownership of commercial data, forecasting, and performance insight to support decision-makingfor predictable and sustainable growth
This is a?playerleader role: a practical do-er with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.
Key Responsibilities
Commercial Strategy & Growth
* Define and implement the companys commercial strategy to achieve?sustainable sales growth
* Identifyand evaluate new markets, verticals, channels, and customer segments
* Translate growth targets into clear revenue plans, KPIs, and commercial initiatives
* Build andmaintainrevenue pipelines, forecasting, and reporting for leadership decisions
* Align commercial plans with operational capacity, margin targets, and product roadmap
Key Accounts & Business Development
* Manage strategic accounts and high-value opportunities
* Lead market entry for new products and verticals
* Support the team in securing and closing deals whererequired
* Collaborate with design, production, and operations to deliver commerciallyviableproposals
Commercial Operations & Insight
* Own commercial MI, reporting, and performance analytics
* Monitor sales, margins, customer trends, and competitor activity
* Use insights to drive pricing, product strategy, and business optimisation
* Develop scalable processes for repeatable product and service sales
Team Leadership & Collaboration
* Build, lead, and develop a?small sales and commercial team?(internal or outsourced)
* Mentor and support team members to improve commercial outcomes
* Encourage a performance culture focused on accountability, learning, and results
Skills & Experience Required
Essential
* Proven experience in a commercial, business development, or senior sales/commercial leadership role in an SME
* Strongtrack recordin?sustainable sales growth, new market development, and key account management
* Experience building and developing a small sales team
* Data-driven, commercially astute, and confident in MI, forecasting, and CRM systems
* Strategic yet hands-on mindset
* Ideally holds a degree in business, economics, or a related field
Desirable
* Experience launching or scaling off-the-shelf / productised ranges
* Exposure to digital, tech-enabled, or hybrid physical/digital products
* Experience balancing bespoke project work with repeatable revenue streams
* Involvement in channel expansion or market entry initiatives
* Educational preference:?Ideally holds a degree in business, economics, or a related field.
Personal Attributes
* Playerleader: practical do-er with a cerebral, analytical approach
* Strategic thinker with strong execution capability
* Comfortable operating at board-level and with operational teams
* Data-led, commercially rigorous, and outcome-focused
* Entrepreneurial and adaptable to SME growth
* Strong communicator able to influence internally and externally
Salary & Benefits
* Base Salary:?£60,000 - £70,000
* Commission & Bonus:?£10,000 £20,000
* Annual Paid Holiday:?Up to 25 days
* Benefit:?Car allowance
JBRP1_UKTJ